If you have ever logged onto Facebook, chances are you have seen an ad somewhere either on the side of the page, or intertwined into your news feed. Ever wonder how it got there though? Well, someone paid for it to show up there. Facebook offers a targeted ad strategy that allows you to create a campaign and have it go to only the people you want. When it comes to Facebook ads though, there are several different options. Let’s take a look at some of the different types of Facebook ads in Lake Worth.
A domain ad is a single image ad with an optional text description above, and a link description below that links to your website. It is typically located on the right side of the Facebook page. Domain ads are by far the most popular Facebook ad out there. The reason they are so popular is because they work. Someone clicks on your ad and they are redirected to the link you provide for the ad (usually the homepage of your website).
Everyone likes getting something for nothing and that includes your customers. An offer ad can be a great way to provide people an incentive for clicking on your ad. An offer ad is ideal for people who have previously visited your website and you want to get them back. These ads are set up the same way that a domain ad is, however they include some sort of incentive, like a discount code or free offer.
Video Ads are great for both brand awareness and retargeting. A video ad is just what it sounds like. Instead of content and pictures being the main focus of the ad, a video ad is a video. The video can be about a product update, a company announcement, or anything else.
Are You Interested in Facebook Ads in Lake Worth?
While the three ads we touched on above are the most common, there are many more options available for Facebook ads. If you are thinking of starting a Facebook Ad campaign, it’s important to do it the right way. Contact ustoday to learn more about our Facebook Ad services.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.