While Facebook is the “oldest” of the modern day array of social media programs, it is still widely regarded as the most popular. Sure, more and more people might be using Instagram or Snapchat more than Facebook, but by sheer numbers, Facebook still reigns supreme. With the number of people that log on to Facebook every day, it’s no wonder it’s such a popular medium for advertising. So, how can doing something as simple as posting an ad to Facebook lead to an increase in customers? Well, let’s take a look at some ways that Facebook ads in Lantana can result in new customers.
Target Your Ad
Millions of people go on Facebook every day. While that means that you can reach many people, it’s important to make sure you are reaching the right people. Nobody wants to waste advertising money, so having your ad viewed by people who aren’t your target audience is considered a waste. Facebook allows you target exactly who you want seeing your ad. You can target based on age, gender, location, income, or all of the above. Targeting your ad ensures that the right people are seeing it.
Keep Your Ad Fresh
After a long enough time of seeing the same ad over and over again, you tend to tune it out. It tends to just blend in with everything else and get overlooked. A great way to keep your ad campaign fresh is to have more than one ad that you rotate. The ad can have the same general message or purpose. If the visuals change tough, then people will be more likely to notice.
Want to Know More About Facebook Ads in Lantana?
When it comes to running a successful Facebook ad campaign, it’s as important to know what not to do than it is to know what to do. That’s where we come in. At Digital Resource we are an industry leader when it comes to digital marketing, including Facebook ads. Contact us today to learn more.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.