Facebook Ads are one of the best ways to spread the word about your new business. Here are some points on why they are so useful.
Facebook started out as a social network for college students back in 2004. Now, more than a decade later, the platform is used by almost everyone who has access to the Internet. Although the company does not release official data about its most popular age groups, a Pew research study suggests that Facebook reaches a mature audience with nearly 71 percent of adults online using it (2). Although usage tends to be lighter with groups on both ends of the age spectrum, marketers can now reach significant audiences of varying characteristics. Let us know if you have questions.
Before you can understand the advantages of Facebook advertising, you should examine how it compares to other online advertising platforms. Facebook’s greatest competitor for ad dollars is Google AdWords, on which a business can buy advertising messages to display in search engine results pages (SERPs) when a user searches for a product or service. This method of advertising is called demand fulfillment (3) – the user searches for something, and the business offers a solution that the user will hopefully buy. The first challenge with demand fulfillment advertising is that the number of related keywords that users might use to search is usually limited, and because of this, businesses often have to bid on the same keywords, which drives up the cost to advertise. The second challenge is that businesses can only market their products and services at the moment a user has an existing demand. Facebook advertising, on the other hand, uses a demand generation model where businesses can target users based on a variety of attributes – including age, gender, interests, and careers – instead of what they are searching for. Call today.
Facebook Ads in Loxahatchee Groves
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