While you might think of Facebook as that place to see what your Aunt Carol is doing these days or to get that cheese dip recipe, it can actually be a great place to advertise your business or product. 71% of Facebook users are adults. With that many people on Facebook at any given time, why not let them know about your business or product. Here are some great reasons why you should use Facebook ads in Miami to promote your business or product.
Customize Your Target Audience
Facebook offers several options that allow you to finely target who you want seeing your ads, such as geographic targeting, age ranges, interests and more. Facebook’s Power Editor tool makes it easy to handle your social media advertising campaigns, with user-friendly features to help you set up your ad campaign.
Growing Mobile Audience
With smartphones becoming more and more part of our everyday life, mobile traffic is also growing. Plenty of people break up their days at work by going on social media and scrolling through their feeds. Facebook has over 800 million users that go on via their mobile devices every day. You can have your ad come up while they are scrolling through Facebook on their phone.
When it comes to following up on ad performance, Facebook does an excellent job. Unlike with other outlets, when you want to check out your conversion rates and other metrics, Facebook lays it all out in front of you in a way that you can easily read it. When managing a Facebook page, you can access this data through the “insights” tab where they will provide you with metrics such as your best performing posts, page likes, weekly reach, and, engagement. You can use all this info to better hone in on what you want to say and who you want to see it.
As Facebook improves its advertising tools and businesses learn how to use them appropriately, click-through rates are steadily increasing. Facebook also allows you the ability to dial into the exact audience you are looking to reach as well as have the creative freedom of multiple ad types to choose from and present to the customer.
The average Facebook user goes on to the site multiple times a day via either their computer or mobile device. Even if they aren’t clicking on your ad, the fact that they are constantly seeing it will build your credibility. Also, the constant exposure will likely result in them remembering your business or company when the time comes that they are interested.
Is Your Business Interested in Facebook Ads in Miami?
Facebook can be a valuable asset to your business when it comes to ads and spreading the word about your company or product. With millions of people logging onto Facebook every day, Facebook is a great place to share with your followers what you are up to. Contact ustoday to find out how we can assist you with your Facebook ads in Miami needs.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.
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