Facebook can be a great place to expand your company’s reach. Think about the millions of people that log on to Facebook on a given day. Those people can all be new customers if you use Facebook ads the right way. Like all other marketing tools, while Facebook ads can be beneficial if used properly. If you aren’t seeing any success from your Facebook ads, you might be making a key mistake. Let’s take a look at some of the mistakes to avoid when it comes to Facebook ads in Orlando.
Don’t “Just Try It”
With everything in life, you get out what you put in. So, if you decide to get a Facebook ad “just to try it”, then don’t expect to see much of a return on investment. The world of Facebook advertising is vast, complex and ever-changing. This means that your approach to Facebook ads should also be ever-changing. If you aren’t adapting to new trends and having your ads reflect accordingly then you aren’t running a successful Facebook ad campaign.
Know Your Audience
There are millions and millions of people on Facebook, but not all of them are your ideal client or customer. Before creating your ad it’s important to figure out who you want the ad to appeal to and create an ad that will appeal to that audience. You can target the specific audience you want using a variety of settings that Facebook provides such as location, age, and even education and interests.
Don’t Be Cheap
Unlike when it comes to search engines, there is no “organic reach” when it comes to Facebook ads. If you want your ad to reach your target audience, you will need to be prepared to make that happen. While there’s no rule of thumb for how much you should be prepared to spend, keep in mind that companies spend anywhere from 4 to 24 percent of their revenues on marketing.
Are You Thinking About Using Facebook Ads in Orlando?
If you are thinking about using Facebook ads, or have been using them and not seeing results, it might be time to get some professional help. At Digital Resource we can get you seeing results with your Facebook ads. Contact us today to learn more.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.