Advertising on Facebook can be one of the best ways for your business to increase brand awareness, drive website traffic and convert customers. And with an estimated 83% of all marketers actively pursuing social media marketing initiatives in 2018, we’re not the only ones who think so. Now more than ever, sound strategies and tactics will determine your success in using this powerful platform. Find below our top 4 tips for running killer Facebook Ads in West Palm Beach.
Tips to Improve Your Facebook Ads
Try Different Ad Formats
From Canvas ads to Carousels and Video ads, there’s no shortage of formats available when creating your Facebook ads. Some, like Canvas and Carousel ads, have historically higher engagement rates, while others like Single Image ads sport higher historical click-thru-rates (CTR). Test different formats for different objectives to determine which is best used where to achieve your goals.
Experiment with Campaign Objectives
Facebook breaks objectives up into three categories; Awareness, Consideration, and Conversion. Choosing an objective defines the priority of your campaign to Facebook and influences which users are served your ads. Think outside the box here. A campaign optimized for “Engagement” just may deliver more clicks to your website than one optimized specifically for “Traffic”.
Pay Attention to Placements
Not all ad placements are created equal. They don’t perform equally either. If you’re new to Facebook Ads, you may opt for automatic placements (enabled by default) out of a sense of safety, but it’s important to venture out and test here. Certain placements can deliver higher volumes of impressions, but lack in converting the desired action. Exclude these placements and put your efforts behind the ones that are getting the job done.
Improve Relevancy Score
Facebook’s Relevance Score is measured by the quality and engagement of your ads. This metric directly influences both your cost-per-click (CPC) as well as how often Facebook shows your ad. Relevancy Score is ranked 1-10, with 7-10 being the range to aim for. Get these first three tips right and you’ll be playing in the 9’s and 10’s.
Looking to improve your Facebook Ads in West Palm Beach?
Establishing a Facebook Ads strategy that works for your business can literally transform your trajectory. The tips above are sure to get you moving in the right direction, but we know you might be ready to take it to the next level — right now. Our team of experts is here to do just that. Contact us today for your free marketing analysis and see how we can work together to achieve your business goals with Facebook Ads.