Facebook is the largest and most widely used social media platform today. By the end of 2016, Facebook was just shy of 2 billion monthly active users. With their evident global impact, it is understandable that business owners have started to use Facebook to make their own presence known. Facebook’s ability to continually grow its community while also creating more advertising outlets for businesses, makes this social media platform essential for any business hoping to outshine their competitors on social media. If you’re not using Facebook Ads you are missing out on a huge opportunity to grow your business. Why exactly should you utilize Facebook Ads? Keep reading to find out!
4 Benefits of Investing in Facebook Ads
1) Ability to Reach Your Customers
Thanks to billions of users, there is a huge pool of people on Facebook who can become your customers. Not to mention, no matter your specific industry, a good percentage of your current customers are Facebook users as well. All those eyeballs mean plenty of exposure for your business, but how can you guarantee that you get seen by the right people? That’s where Facebook ads come in. When using Facebook ads, you can specifically target a specific group of people based on age, personal interests, and more. If you know your target customer is a mid-twenties male student in Atlanta, Georgia who likes craft beer, you can reach out to them specifically.
2) Increases Engagement
Facebook can be used as more than just a tool to drive traffic to your web page. With Facebook Ads, you can tailor your ads to increase your Facebook engagement as well. This means when someone clicks on the ad, it will take them to a Facebook page versus an external link. Another great way to utilize Facebook Ads to increase engagement is by including a compelling call-to-action. Wording such as “Click like if..” or “Follow us for..” will resonate with your audience and encourage people to take action.
3) Builds Brand Loyalty
When your audience is considering a product or service, you want your business to be the name that comes to mind. Using a successful Facebook Ad campaign helps take your marketing a step further. Instead of relying on your audience finding you when they are searching, your business can target this audience before they need you. This strategy will improve lead generation and help foster positive brand loyalty. This low friction conversion method relies more on the audience’s tendency to ‘impulse sign-up’ as opposed to ‘impulse buy’. Chances are, the visitor wasn’t looking for your product. If you are expecting users to immediately buy something from your ad to improve your ROI, you are missing the point. Facebook ads set your business up to be the choice when your audience finally decides to make a purchase.
4) A Team Can Track Your Performance
Within the Facebook system, you are able to measure data to test the effectiveness of your ad strategy. A worthy Facebook advertising agency will set up your ad campaign and monitor the progress. Being up-to-date on what works best for your target audience, your product, and your industry will allow you to see the largest ROI from Facebook ads. Contact our full-service internet marketing agency today to see the difference a team can make.
With a degree in Marketing Communications from Florida Atlantic University, Jessie is truly a creative thinker. She has a passion for customer service and a background in account-based marketing. Her goal is ensuring the utmost level of professionalism, creativity and support throughout your digital marketing experience.
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