Creating shareable content is the key to marketing success. Ever wondered how a picture of a funny looking cat went viral in less than 24 hours? It was not by chance. There is a whole process of how the content is created to appeal to a larger audience. When using Facebook for business marketing, marketers must use tactics to create engaging content. By creating Facebook posts that people want to engage and share, you are creating shareable content. The more shares, the more your page will grow. As your social media pages grow, you can direct your fans to your website. Increased traffic turns into gaining leads, which then turns into more profit for your business. Keep on reading to find out ways to create shareable content for your business!
Know Your Audience on Facebook for Business Marketing
There is nothing worse than putting out compelling content that receives no engagement. If the content is not catered towards the right audience, this can happen to you. It is imperative for businesses to interest and appeal to their target market. People use social networks to express who they are and consequently share content that helps them display their personalities to others. Marketers must show people what their business can do for them or what it allows users to express about themselves.
Facebook has created insights that can tell you what time your fans are online, the days they are most active, the most responsive posts for your business page, and more! Take full advantage of these analytics to learn about your followers! Once you understand and gear your posts for your audience, the content engagement and audience reach will increase. Businesses will be sure to see the results that they are looking for.
Create a Catchy Headline
On average, 8 out of 10 people will read a headline, but only 2 out of 10 will actually read the content following it. The secret to engaging users into reading your Facebook post is all in the title. Creating a catchy headline will encourage users to keep reading. Keep in mind it must be short and to the point. No one wants to read summaries anymore. Leave your readers wanting more!
Ideas for headlines include:
Ask a question
Solve a problem
Use social trends to inspire
Tell users what they are missing out on
“You are never going to believe…”
The more compelling the headline, the more likely users will read and then share the content with their friends!
Research has found that colored visuals increase user’s willingness to read a piece of content by 80%. In addition, visual content is more than 40X more likely to get shared on social media than any other type of content. So, it is easy to see that businesses will highly benefit from including pictures, videos, infographics, or GIFs in their content on Facebook for business marketing. It is important to post high-resolution media because it does affect the outlook your brand. People perceive that the higher the resolution, the higher quality of business. Provide attention seeking visuals to engage users and get them hooked into the content as fast as possible.
There is no simple answer to creating shareable content on Facebook for business marketing. There are many ways to do so, but it does require planning and quality content to be successful. Remember you want appealing content that benefits users in one way or another. Marketers need to make it their mission to produce this type of content and the shares will be sure to come! If you are looking for a group of professional online marketing specialists to create sharable content for your business, connect with our online marketing agency today! Call us at (561) 429-2585 or request a free online marketing analysis! We would love to assist you with all of your marketing needs!