Social Media Marketing is a vast-growing field that’s limitless. It seems like each day there is a new filter on Snapchat, or a new reaction on Facebook. One of the most recent updates that’s taking the digital world by storm is Facebook Live. This is a new feature where you can live stream a video to the entire Facebook community! Video posts have 135% greater organic reach than posting a photo, so get to streaming! Continue reading to learn how Facebook Live for business can affect your company’s social media marketing.
How Facebook Live For Business Affects Social Media Marketing
There are numerous ways to communicate to your followers, but the trick is to find the best method to get them to interact back with you. Facebook Live for business takes communication to the next level. By seeing videos in real time, viewers feel more close to your business than ever.
How It Works
The first step to going Live is choosing your audience. In order to reach the widest range of viewers, set your Privacy Settings to Public. When you’re ready, go Live. There’s a 3-second countdown and then you’re streaming! Viewers may not tune in until a couple minutes into your stream, but be patient. They will come.
Show Off Your Business
Facebook Live for business is a great social media marketing tool. It allows you to let the outside world get a glimpse of the behind-the-scenes work your business it doing. Some of your current followers may only have generalized knowledge about your business. Make sure to give the people what they, not want, but need to see! If it’s your first time going Live, it’s a good idea to introduce yourself, or whoever is narrating, to the audience and give a little insight into the company. Give viewers a tour of the office or introduce them to some team members. Furthermore, give them a sneak-peak of a project you’re working on or maybe a little teaser to keep them wanting more. Content will vary, of course, depending on your service.
Benefits of Facebook Live for Business
While you’re going Live, your viewers are able to interact, not only with you, but with each other! They are able to write comments and send reactions (i.e. heart, laughing face, thumbs-up) that then pop up onscreen in real time. You, as the broadcaster, can then respond to any questions or comments being said, either through typing or verbally. This social media marketing interaction is a great way to get your current followers to continue engagement with your business. People spend 3x longer on a live stream video verses a premade video!
Another great feature is that you are in control. You are able to go Live for up to 4 hours. If, at any time during those 4 hours, viewers are posting inappropriate content, you’re able to delete those comments. Let’s say you finished the video and went back through the comments to see something you didn’t like. No worries, you can continue to filter them even after you’re done streaming. Last, but not least: notifications. Your followers will automatically be notified when you’re going live! This is great because it sends a notification to all of your followers which ups your chances of having them tune in!
Facebook Live for business can be intimidating to use. Although it’s a great tool to get your business’s name out into the world, it may not be right for you. If that’s the case, a social media marketing company would be perfect for you! Here, at Digital Resource, we excel in social media marketing and are proficient in a wide variety of social media platforms, including Facebook. Contact our internet marketing experts in West Palm Beach to get the best online marketing for your company!
Jackie attended Florida Atlantic University where she received a degree in graphic design. It was there that she discovered her passion for creating. While working towards her BFA in Graphic Design, she was also a baton twirler for FAU's Marching Owls. In her spare time she enjoys doing makeup for clients, which allows her to utilize her creative talents off-screen. She is very team-oriented and is excited to be a part of the Digital Resource team!
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