Facebook marketing is an essential part to any business’s social media strategy. But just having a Facebook page doesn’t mean that you’re using it right. A lot can go wrong on Facebook. If you don’t see the results you desire from your Facebook marketing efforts, you might be doing something wrong. Keep reading to see if you’re making these 6 Facebook marketing mistakes!
Facebook Marketing Mistake #1: Winging It
A lot of businesses make the mistake of approaching Facebook with the same relaxed approached as on their personal profiles. While personal Facebook accounts are a fun social activity, business Facebook accounts are very different.
It’s imperative to have a well-thought-out strategy. This includes understanding and targeting your fan base, presenting a unique message, and optimizing results.
Facebook Marketing Mistake #2: Having an Incomplete Profile
This may seem like an obvious mistake, but it’s a common one. Facebook can be the make it or break it chance to gain a customer. If your profile is incomplete, these potential customers will just go to your competitor’s page.
When marketing is the priority for your Facebook page, a complete profile is necessary. Make sure you’re using Facebook to its full potential by filling out your business page completely. This includes hours, address, photos, and any other information that users might acquire about your business.
Facebook Marketing Mistake #3: Being too Pushy
Trying to sell too much is another mistake businesses make on Facebook. If you only post updates about the services or products you provide, you’re not going to see great results. Don’t be pushy. You have to be indirect if you want followers to become customers. People enjoy business pages that post about things related to their products or services.
It’s important to note, however, that you can still push your business in your posts. Just do it sporadically. The best times to do this is when you have a deal or promotion. Facebook users love to converse about things they care about, but they also love a good deal!
Facebook Marketing Mistake #4: Posting Long Updates
Studies have shown that posts shorter than 250 characters get 60% more likes, comments, and shares than longer ones. You can even get up to 66% more engagement if you cut it down to less than 80 characters. Too long of posts can feel like homework for followers – and nobody likes homework. As a result, you should treat your Facebook updates short and sweet.
One way you can shorten your post for maximum engagement is to remove the link URL from the text field in the posts. Once you paste the URL in the field, the page title and thumbnail will appear, removing the need to keep the URL.
Facebook Marketing Mistake #5: Ignoring Analytics
One of the biggest mistakes a business can make on Facebook is not checking its insights. Facebook insights is a great analytics tool – and it’s free. By checking it, you can find out which type of posts receive the most engagement, what times your fans are on Facebook, and so on.
If you ignore this amazing analytics tool, you won’t be able to optimize your page. It’s essential to check your insights to see which tactics are working for you.
Facebook Marketing Mistake #6: Not Replying
When Facebook users make the effort to leave a comment or review on you page, they want to know you’re listening. Pages that ignore posts by followers are never as successful as those that do reply. Followers are less likely to return if they don’t feel heard. This is even more essential when it comes to complaints.
The whole beauty of social media is that it allows two-way conversations. Replying is a great way to build relationships with customers and mend relationships with unhappy ones. Show people you care by replying.
Mistakes aren’t necessarily bad as long as you learn from them. However, it’s always best to avoid mistakes in the first place. Facebook marketing has a huge potential to become a powerful tool for your business – so use it right. Get the most out of Facebook by contacting us. We are the social media experts of South Florida that would love to help your business grow its digital presence!