Facebook Marketing vs Television Advertisements | What You Need to Know

No Comments

In recent years, we have seen Facebook take aim at TV marketing with tremendous success. When properly utilized, Facebook marketing can drive more leads to your business than any other paid channel. Gone are the days of sitting through television advertisements. What separates these two marketing channels? Compared to traditional television advertisements, Facebook marketing can reach a larger audience in a way people are wanting to be reached. With the shift to online marketing, the ability to change and adapt to your audience’s needs clearly sets Facebook marketing apart. However, in order to stay on top of these changes, it is important to know why these differences matter.

Television Advertisements Are a Thing of the Past

should i use television advertisements or facebook marketing

The nature of media and advertisement is constantly changing. With every new generation, previous marketing rules need to be reconsidered and reconstructed as soon as they become ineffective. That being said, traditional advertising does not work anymore. While people have not stopped buying things, they have changed how they buy those things. As we shift into a more digital world, it is understandable that television advertisements are not nearly as effective as they once were. When resources like TiVo and On Demand became available, people no longer spent their time sitting through television advertisements. As a result, traditional marketing will no longer cut it. In an age where information is shared instantaneously, the new generation is incredibly adept at filtering out everything that they don’t want, and no one wants commercials.

We are now in an era where getting and holding the attention of your potential customers is everything. This is why it is time to consider where you can best reach them. As television shifts to online streaming, we are seeing a sharp decline in the effectiveness of television ads. Your business should be aiming to reach a certain audience. Hence, if you are not paying attention to these changes, your brand will find itself very outdated.

 

Facebook Marketing is the New Leader

is facebook marketing better than tv advertisementsFacebook’s growth has been monumental. From the number of daily users to the sheer volume of content shared, Facebook’s ability to be a valuable marketing resource cannot be ignored. In fact, a study using Nielsen’s Homescan panel of consumers and audience-measurement tools shows that using Facebook marketing alone now reaches more people, one group than running ads on the 10 most watched TV networks combined. This means marketing with Facebook will produce more results than any other marketing network available today.

Not to mention, Facebook offers some of the most powerful, innovative and advanced ad units and targeting available. Taking the time to learn who your target audience will help you develop a sound marketing strategy. From there, your business will have a better understanding of who and why certain audiences are affected by your brand. It’s safe to say that if your business is not implementing Facebook marketing into your online strategy, now is a good time to consider it.

It’s difficult to know where the future of marketing will take us, but it is critical for your business to stay on top of the changes. While Facebook marketing hasn’t always been a part of the marketing playbook, it’s clear that it is now an essential marketing tactic for any and all types of businesses. Get the most out of Facebook by teaming up with a trusted and reliable internet marketing agency. Contact Digital Resource today for a free SEO analysis to begin the process of transforming your online presence!

With a degree in Marketing Communications from Florida Atlantic University, Jessie is truly a creative thinker. She has a passion for customer service and a background in account-based marketing. Her goal is ensuring the utmost level of professionalism, creativity and support throughout your digital marketing experience.

Free Internet Marketing Analysis

Our team is ready to review your website, your search rankings, and social media presence. We'll provide you with some tips to help you propel traffic, drive leads and increase revenue.

RSS Test

  • The Ultimate Guide to Online Reputation Management February 11, 2020
    69% of potential employees won’t apply to a business that has a bad reputation 92% of consumers read online reviews before deciding to engage with a business 85% of people think online reviews are as valuable, or more, than personal recommendations Your personal reputation isn’t so different from your business’s reputation online, except that online […]
    Alexandra Gomez
  • Video Marketing Basics | How to Prepare for a Video Shoot February 7, 2020
    87% of industry professionals say they use video in their digital marketing strategy 92% of marketing professionals are able to make videos with assets they already have Video content marketing can increase brand awareness by 54% Video is currently dominating content marketing trends. It’s been shown to give a huge boost to lead generation, conversions, […]
    Alexandra Gomez
  • Bridging the Gap in a Multi-Generational Workplace February 5, 2020
    35% of the workforce in the U.S. is made up of Millennials, the largest generation represented 70% of Generation X would rather work independently than collaboratively, and they have earned the most college degrees (35% over Millennials at 19%) Generation Z now accounts for 5% of the workforce Part of managing a business and creating […]
    Alexandra Gomez
  • The State of Digital Marketing in 2020 February 3, 2020
    Content marketing is less expensive than paid advertising by 62%, and creates three times as many conversions Voice search is an increasingly growing industry, expected to earn over $40 billion by 2022 53% of marketing strategies utilize interactive content to generate leads 2019 was a big year for the digital marketing game. Google released its […]
    Alexandra Gomez
  • How to Define Your Target Audience January 16, 2020
    Over 70% of marketing strategies miss out on optimizing ads with customer behavioral data 53% of content marketing uses interactive content to generate leads 27% of marketing professionals find budgeting costs to be the most challenging What do job interviews, investor pitches, and digital marketing strategies have in common? It’s not hard to spot. If […]
    Alexandra Gomez
  • Strategies to Get More Traffic To Your Blog January 14, 2020
    Have you created a new blog? That’s great! But creating the blog is only half the battle. You also need to get traffic to it. It is useless to develop fantastic content if no one gets to read it. So it is essential to look for ways on how you can increase traffic to your […]
    Digital Resource
  • Top 10+ Digital Web Design Assets (Both Free and Premium) to Help You Work Smarter January 13, 2020
    When you do simple research for the top web design resources and tools, you’ll be flooded with hundreds of ideas. From one side, it’s great because you get a chance to find a tool designed specifically to help you out. From the flip side, the decision-making process can last for hours and even days. So, […]
    Digital Resource
  • Website Design Case Study | Criminal Defense Attorney January 6, 2020
    As designers and developers, our web team always works to put themselves in the shoes of the intended audience. So, when a local criminal defense attorney with 35+ years of experience came to Digital Resource for a website revamp, we had our work cut out for us. The Problem Our goal was to redesign and […]
    Emily Creighton
  • SEO Case Study | Home Services Company January 6, 2020
    The Problem 0 to 100? Try 1000 to 1! A local home services company was building beautiful outdoor kitchens for luxurious, tropical homes. What they were not building was a successful SEO strategy that would bring in more business. The Strategy Let us paint you a picture. This company could not be found in the […]
    Emily Creighton
  • Internet Marketing Case Study | Oral Surgery Practice January 6, 2020
    4 decades of high-quality service. 5-location oral surgery practice. Hundreds of patients being missed out on. With outstanding care but an outdated marketing strategy, this practice was failing to reach a large portion of their target audience. Looking to build an online presence that would turn leads into real revenue and stand the test of […]
    Emily Creighton

More from our blog

See all posts