In recent years, we have seen Facebook take aim at TV marketing with tremendous success. When properly utilized, Facebook marketing can drive more leads to your business than any other paid channel. Gone are the days of sitting through television advertisements. What separates these two marketing channels? Compared to traditional television advertisements, Facebook marketing can reach a larger audience in a way people are wanting to be reached. With the shift to online marketing, the ability to change and adapt to your audience’s needs clearly sets Facebook marketing apart. However, in order to stay on top of these changes, it is important to know why these differences matter.
Television Advertisements Are a Thing of the Past
The nature of media and advertisement is constantly changing. With every new generation, previous marketing rules need to be reconsidered and reconstructed as soon as they become ineffective. That being said, traditional advertising does not work anymore. While people have not stopped buying things, they have changed how they buy those things. As we shift into a more digital world, it is understandable that television advertisements are not nearly as effective as they once were. When resources like TiVo and On Demand became available, people no longer spent their time sitting through television advertisements. As a result, traditional marketing will no longer cut it. In an age where information is shared instantaneously, the new generation is incredibly adept at filtering out everything that they don’t want, and no one wants commercials.
We are now in an era where getting and holding the attention of your potential customers is everything. This is why it is time to consider where you can best reach them. As television shifts to online streaming, we are seeing a sharp decline in the effectiveness of television ads. Your business should be aiming to reach a certain audience. Hence, if you are not paying attention to these changes, your brand will find itself very outdated.
Facebook Marketing is the New Leader
Facebook’s growth has been monumental. From the number of daily users to the sheer volume of content shared, Facebook’s ability to be a valuable marketing resource cannot be ignored. In fact, a study using Nielsen’s Homescan panel of consumers and audience-measurement tools shows that using Facebook marketing alone now reaches more people, one group than running ads on the 10 most watched TV networks combined. This means marketing with Facebook will produce more results than any other marketing network available today.
Not to mention, Facebook offers some of the most powerful, innovative and advanced ad units and targeting available. Taking the time to learn who your target audience will help you develop a sound marketing strategy. From there, your business will have a better understanding of who and why certain audiences are affected by your brand. It’s safe to say that if your business is not implementing Facebook marketing into your online strategy, now is a good time to consider it.
It’s difficult to know where the future of marketing will take us, but it is critical for your business to stay on top of the changes. While Facebook marketing hasn’t always been a part of the marketing playbook, it’s clear that it is now an essential marketing tactic for any and all types of businesses. Get the most out of Facebook by teaming up with a trusted and reliable internet marketing agency. Contact Digital Resource today for a free SEO analysis to begin the process of transforming your online presence!
With a degree in Marketing Communications from Florida Atlantic University, Jessie is truly a creative thinker. She has a passion for customer service and a background in account-based marketing. Her goal is ensuring the utmost level of professionalism, creativity and support throughout your digital marketing experience.