Today, it seems like every day there is a new viral article, advertisement, or video. Brands are searching for this elusive Facebook viral success that is hard to create. All kinds of things go viral on Facebook: cat memes, funny videos, informative articles, and Taylor Swift. Your company can have this social media success too. Keep reading for tips on viral Facebook posts for business!
8 Tips for Viral Facebook Posts
#1 Positive Emotions
Content that evokes awe, amusement, joy, and laughter get the most social shares. In contrast, feelings of sadness and anger received the least number of social shares. Try to stick to positive emotions when you are creating your Facebook post. Your company will always benefit from a positive view of your brand.
Many people do not read full articles or posts, they skim them. It is important to break up large portions of text with subheadings or numbered steps. If you are sharing a blog post “Top Lists”, “Why Posts”, and “How-To’s” receive the most shares. If you are posting on Facebook keep the text under two sentences and add a call to action. A call to action could encourage people to share, like or follow your company.
#3 Mention Influencers
Link your post to other influential people in your industry. The best way to do this is to cite them in your sources. A Columbia University study found that influencer shares are critical to your content going viral. It is also important to tag them in your Facebook posts for business with the “@” symbol to increase your audience!
#4 Engaging Photos
People are very visual, so engaging videos or photos are vital to viral Facebook success. Most Facebook posts that go viral use infographics, videos, or colorful photos. Optimizing your visuals for social sharing make your post 2.3 times more likely to get shared than those without photos. Image quality also makes a huge difference in shares. Professionally edited images receive 121% more shares, increasing your likelihood of your Facebook post going viral.
#5 Short URL’S
Marketing Sherpa found that short URL’s are 2.5 times more likely to attract Facebook clicks and shares. For example, yourwebsite.com/internet-ads-viral vs. yourwebsite.com/blog/0999%8t. The more concise URL looks more trustworthy and is likely to receive more engagement. This creates a more trustworthy URL that consumers won’t hesitate to click on. When linking blog posts or articles from your website make sure your link looks trustworthy.
Make yourself the go-to source for information. You could begin doing this by consistently providing useful information to your audience. Giving your audience helpful tips and solutions to common problems in your industry will form a level of trust with your followers. Building a trusting audience in a major key in having a viral post.
Quite a few companies have gone viral with their Facebook post by offering something to their customers in exchange for a like or share. If your company sells a product this is a way to engage with your customers and have a viral Facebook post. For example, if you were a beauty company, asking followers to like and share one of your photos in exchange for a basket of beauty products. This boosts you following and increases your likelihood of going viral.
Finally, adding relevant hashtags to your posts helps to categorize your content and reach new audiences. This expands your content beyond your current followers. Hashtags allow social media sites and users to sort content and get a clearer picture of what your Facebook posts are about. When you add hashtags to your posts it makes them more discoverable in searches.
Next Steps: Facebook Posts for Business
Clearly, going viral on Facebook takes a large amount of time, effort, and skill. A skilled social media company can help manage your facebook posts for business and give you successful results. Don’t let the stress of Facebook posts keep you from viral success. At Digital Resource, we specialize in SEO, social media marketing, web design, blogging, and mobile optimization. Allow us to help guide your business to viral Facebook success and contact us today!
Tara is a graduate from Texas Tech University where she studied Advertising. Tara has run successful social media campaigns and after college designed and managed her own blog. She is an imaginative thinker and thrives on teamwork. Tara is eager to help companies grow their markets digitally and thrilled to be a member of the Digital Resource Team.