When using Facebook to further promote your business or product, it is important to know who exactly is using Facebook. While Facebook has grown more popular over the years among all age ranges, there is still a target demographic that Facebook appeals to. Your 90-year-old grandmother and your 12-year-old niece might both be on Facebook, but are either of them your target Facebook audience? Let’s take a look at Facebook targeting and specifically who is using Facebook and for what.
Who Is On Facebook?
Before we dive into the demographics of the average Facebook user, let’s take a look people are on Facebook these days. As of March of 2016, there were 1.65 billion people on Facebook, with more than 1 billion of those users logging into their Facebook accounts every day. There were also 989 million mobile daily active users and 1.51 billion mobile monthly active users.
On average, 76% of all U.S. female internet users use Facebook, while 66% of all male U.S. internet users use the website. Of those people, 82% are between 18 and 29 years of age, 79% are between 30 and 49, and 56% over 65 years old. The largest demographic on Facebook, those aged 25 to 34, is also the prime target demographic for most marketers. Facebook also takes into account income and education. 75% of Facebook users have yearly incomes of greater than $75,000. 74% of Facebook users have some form of higher education.
Knowing all this info can help you tailor your message to your target demographic.
How Do I Find Out the Demographics of My Target Audience?
There are many tools out there that help hone in your target demographic, some of which Facebook provides for you. Facebook’s own Audience Insights tool allows you to see comprehensive demographics information without leaving the site. Audience Insights provides you information such as demographic information, lifestyle and interests, and purchasing patterns and information such as online buying behavior and the things they’re most likely to buy.
HootSuite also provides a helpful tool called Hootsuite Analytics. With Hootsuite Analytics, you will get a snapshot of your audience’s levels of engagement with your content right on your dashboard. You will be able to track data such as the number of fans, new fans, lost fans, and fans by language, country, city, age, and gender.
How Can I Use All of This to Grow My Business or Website?
By knowing who exactly is on Facebook, you can get a better idea of who might be checking out your page. From there, you can use Facebook targeting to cater your ads and posts to the people that you want to see it. If you are appealing to people between the ages of 18 and 25, you will talk and post differently than people between the ages of 45 and 60. Same thing with people between the ages of 30 and 40 and 18-25.
Do You Want to Learn About Facebook Targeting?
At Digital Resource, we have extensive knowledge on Facebook and how you can effectively use it to grow your business or website. Contact ustoday to learn more about how we can assist you with your Facebook and social media needs.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.