Social Media Marketing | Your Guide to Facebook’s Feed Algorithm

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Facebook is arguably the greatest social media platform for businesses and their social media marketing. From customer-friendly posts to generating ads, Facebook has an array of tools that can get new viewers and potential followers to your page. But, at the root of it all is a fairly simple algorithm that has some defined likes and dislikes. Play into the algorithm, and you have so much potential to grow your following. Don’t, and you are really limiting yourself. So, keep reading to learn more about how to get the most out of Facebook’s feed algorithm:

What Can You Post on Facebook?

The truth is that you can post pretty much anything you want on Facebook. From written posts to pictures and videos, the possibilities are endless. Especially when it comes to advertisements. You can target your audience with an array of ad types, including videos and carousels. So, you should choose the best format to get your message across clearly and effectively.

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Who is Seeing Your Posts?

This is such an important question when it comes to social media marketing. You want to make sure that the right audiences are seeing your posts. So, Facebook will send your post out to your followers and likes to start. These are people who have chosen to stay in touch with your business, and they are extremely valuable. Not everyone who likes your page may be shown every post. That is why it is important that they are engaging – liking, commenting, and sharing – with them. The more engagements, the more people that will see them. Then, you can choose to boost and sponsor posts so that more of your followers and potential new followers are receiving your content.

What Factors Affect the Facebook Algorithm?

The Facebook algorithm is fairly simple from a poster’s point of view and is constantly evolving. Facebook loves it when people engage with posts. The shorter amount of time it takes for said engagements to come in, the better. They also favor posts that are timely or trend-relevant. Fanbase overlap is also great. That means when someone from our fan base shares a post and then their friend in a similar fan base shares it, Facebook takes note. Overall, always encourage engagement and user-friendly posts to see benefits.

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What Behaviors Should I Avoid on Facebook?

On the flipside, Facebook is cracking down on bad behavior. Since fake news has been so predominant, you really need to watch what you are posting and how you are posting it. Avoid clickbait and sensationalized material. Also, text-only status updates will not do much for your metrics. Lastly, unusual engagements (this is called like-baiting) can be a cause for concern for Facebook and may result in some bad numbers in the future for your page.

Are You Looking to Better Your Social Media Marketing?

At Digital Resource, our team of internet marketing specialists knows what it takes to get your business a strong spot online. So, if you are looking to establish a strong online presence, contact us today to learn more about what we can do for you!

Emily is a graduate from Florida Atlantic University where she studied English and communication. With a background in journalism, she is passionate about writing engaging and informative articles, and has a love for local businesses. Emily strives to assist businesses in building their brand identities and communities through quality, digital content.

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