SEO, or Search Engine optimization is the magic formula your business uses to gain exposure on Google search results. With the proper use of this, your business can be seen efficiently by the audience you are looking for. Most businesses want their web page to appear at the top of the list when a customer is searching. But what is the key to making this happen? Getting the right SEO keywords for your web page will help to elevate your web page to that prestigious first page, but how do you choose the perfect keywords?
What SEO Keywords Would YOU Search?
Fortunately, we have all been customers at one point in time, so it isn’t too difficult to put ourselves in their position. This is the beginning of forming perfect SEO keywords. One of the easiest mistakes businesses make is to get caught up in filling web pages with keywords, with disregard to who you’re trying to reach. Stop for a moment and consider yourself as the customer. Where would you start? What would you be searching for? A search for ‘sports clothing’ is going to yield different results from ‘what are the best clothes for playing soccer?’ Where do similar searches take you?
The words your desired audience is searching to find you should be a part of your keywords. To reach your target audience you need to be seen when they are searching. Critically analyzing who your customer is and what they will be searching will assist in bringing your desired audience to your web page.
Keyword Research Tools
Once you have an idea of what keywords are the best for your company, then there are multiple resources to help streamline and improve how you discover and prioritize them. Google’s AdWords Keyword Planner is a common starting point for SEO keyword research. Not only does it suggest keywords, but also predicts the cost of running paid campaigns for these terms. Once you understand what keywords work best for your site, focus on making your customers feel like you’re talking to them. No one likes reading keyword saturated content, therefore it is important to write for your audience and not search engines.
Analyze Your Analytics
Paying close attention to the analytics of your web page will allow you to see what is working for you. Once you discover what search terms are being used to find your page, you need pages dedicated to each of them. Keeping up with the most popular keywords for your business is a large part of a successful SEO strategy. The ability to adapt to the needs of your business will ensure your strategy lasts. As well it will make sure it continues to reach your targeted audience. The only way to safeguard your strategy is working is to pay close attention. The most challenging aspect of SEO keywords is being able to articulate the value your business can bring. Being able to quantify your work from traffic and revenues statistics will assure that your strategy is working efficiently.
Discovering the best keywords for your SEO strategy is a part of discovering what is great about your business! The world of search takes a lot of trial and error, and a bit of elbow grease. Figuring out relevant search words is the key to getting your SEO to start working for you. Having a dedicated team to help you focus on what is important to your business is the perfect place to start. Contact our experienced team of SEO strategist today to learn what we can do to assist your business!
With a degree in Marketing Communications from Florida Atlantic University, Jessie is truly a creative thinker. She has a passion for customer service and a background in account-based marketing. Her goal is ensuring the utmost level of professionalism, creativity and support throughout your digital marketing experience.