Florida Digital Marketing Company | How to Measure Your Social Media ROI

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We want you to be able to utilize social media to your advantage from your local Florida digital marketing company! You can effectively measure your ROI with metrics. In doing so, you will be able to improve your social media ROI by the numbers!

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Things to Be on the Lookout For:

1. Engagement

In the first place, you need to make sure that your audience is engaging in your comments or tagging your social media pages. You can measure engagement by the number of likes on each post and followers on a daily or weekly basis.

So, you can improve your engagement levels by posting aesthetically pleasing images, cool captions, or asking open-ended questions to get your customers talking!


2. Click-Through-Rate

Moreover, use marketing tools to measure your click-through-rate on social media ads. By analyzing the level of ad clicks, you will be able to understand how successful your campaign really is.

In addition, ROI is calculated by the return of investment is divided by the cost of investment. The remaining number is the number of profits you’ve received from a specific campaign.


3. Conversions

Lastly, conversions are important because this information includes the user’s name and contact information. In order to build conversions, input a call-to-action on your social media pages and ads.  It should make the user feel like they need to take action after learning more about your product or service!


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Are You Looking for the Best Florida Digital Marketing Company?

All in all, you can effectively increase your ROI with the latest tips and tricks exclusively on social media. We are your experts for everything digital! Contact us today to learn more about how you can maximize your ROI with the ability of social media!

Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.

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