Florida Internet Marketing Company | Online vs Offline Marketing

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There is an ongoing debate on whether online or offline marketing is better for small businesses. Large numbers of small businesses are switching from offline to online marketing for a variety of reasons, especially cost! Prior to the Internet, marketing was difficult and expensive. Many business owners focus so much energy on their product and not on the marketing efforts. Online marketing popularity will only keep increasing and it is important to start as soon as possible with a Florida internet marketing company! Keep reading to learn why online marketing is better than offline marketing!

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Online vs Offline Marketing

Online Marketing

This is the process of catching the attention of potential customers through videos, images, articles, and animation. Marketing attempts online include planned posting across the internet targeted specific users to your website. There are many ways to run a successful online marketing campaign to increase traffic and brand awareness. These include Website, Blog, Social Media, Email Marketing, Search Engine Marketing, Content Marketing, Video, and SEO. Most small businesses choose to promote mostly online because it has many benefits. Such as being cost effective, measurable, implemented quickly, greater flexibility, and easily target audiences.

 

Offline Marketing

This is the process of creating brand awareness and satisfy the customer’s need for information. The goal behind offline marketing is to gain leads and customer awareness. There are many ways to market offline to draw leads to your business. These include Television, Radio, Brochures, Flyers, Banners, Newspapers, Pamphlets, and Posters. The number of businesses choosing online marketing over offline is increasing dramatically. Small businesses often stray away from offline marketing because of the cost, lack of tracking, and less flexibility.

 

Which is Better?

Online marketing is the way of the future and it is important to keep up with the changing marketing landscape. Monitoring traffic and behavior online will ultimately allow you to personalize your business content instantly. If you are looking to target a specific demographic you can use analytic tools which enable you to target the correct audience. If you use the wide array of online tools available to you, it will not only save time but a lot of money too. Over 90% of your customers are online, why would you go elsewhere? Online marketing is where you will be able to connect with your audience on a larger scale.


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Why Hire a Florida Internet Marketing Company?

It is 100% proven that online marketing is the most effective way of reaching a wide audience and to increase brand awareness. It is the data that is gathered from online consumers that drive smart online marketing. Online advertising has the upper hand and offline is slowly dying. Your current and future audience are in the digital world and they want to connect with your business. Online marketing does this is in the most effective way possible! Hire the best Florida Internet Marketing Company, Digital Resource! We work with a wide array of clients to boost their online marketing efforts. Contact our Online Marketing team today to learn how we can help your business. We’re excited to work with you.

 

Tara is a graduate from Texas Tech University where she studied Advertising. Tara has run successful social media campaigns and after college designed and managed her own blog. She is an imaginative thinker and thrives on teamwork. Tara is eager to help companies grow their markets digitally and thrilled to be a member of the Digital Resource Team.

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