If you want your business to appear on the first page of Google, you can’t rely solely on on-page SEO. You have to implement off-page SEO as well. Off-page SEO refers to all the things that you can do directly off your website in order to rank higher and dominate local search results. To help you get started, here is your ultimate Florida SEO checklist with 7 off-page essentials for success!
Your Off-Page Florida SEO Checklist
1. Complete Your Google My Business Listing
The first and most important step is to claim and optimize your Google My Business listing in Google Places. Make sure your profile is complete with your logo, keyword-filled bio, links to your website, list of products and services, and your company address.
2. Claim All of Your Other Local Listings
Claiming your spot in Google Places isn’t enough. You also have to claim all other local listing websites. These include Yelp, Foursquare, and Trip Advisor. Placing your business on all of the major local listings website will help solidify who you are, where you are, and what you do. Remember to complete all of your profiles, as you did with your Google My Business listing.
3. Build a Social Media Presence
Once your business is in all local listings, you must build a social media presence. Create business profiles on all relevant platforms such as Facebook, Twitter, Instagram, LinkedIn, Google+, and Pinterest. Add your exact business name, phone number, address, and links to your website to all of your social network pages.
4. Check Your NAPs
Check and make sure that your business name, address, and phone number (NAPs) are consistent on all local listings, web sites, and social media profiles. One simple typo can confuse search engines and hurt your Florida SEO rankings.
5. Get Mentions from Local Bloggers
Another important part of off-page optimization is organizing local events and promoting them on your website. Try to get mentions about these events from local bloggers. Links from leading local websites is an easy way to boost your local search ranking position.
6. Encourage Customer Reviews
Try to encourage clients to review your business on Google Places and other location-based websites. Once you have at least 5 reviews, Google will begin to show your rating beside your SERP listing. This can greatly increase traffic to your site! Just don’t forget to reply to every review, even the negative ones. This will set you apart from your competitors and prove to your customers that you care.
7. Review Other Local Businesses, Places, and Events
Take the time to review other local businesses, places, and events. This will reinforce your local presence on Google, put your brand in front of potential customers, and help build some good karma!