It’s one thing to post great content on your business’s blog, but your Fort Lauderdale content marketing strategy needs more than that. It’s time to up your blogging game and start blogging every day. Why should you post daily blogs? Keep reading to find out! Start using an editorial calendar to post daily and reap the following benefits!
3 Benefits of Daily Blogs for Fort Lauderdale Content Marketing
1. Lead Generation
63% of businesses admit that their top challenge is generating enough traffic and leads. But blogs, when published regularly, are an excellent way to attract new visitors to your website. They can provide valuable content to your audience, which can then be shared. Although they live on your website, compelling blogs will have your consumers inclined to share posts on social media and across other websites.
You should blog every day due to the simple reason that it helps drive traffic to your website. But while blogs drive traffic, good blogs convert traffic into leads. And great blogs will keep your consumers coming back for more.
Utilize a lead-generating call-to-action in every blog post. When a visitor finds a blog post on your website, they can view a call-to-action for a free offer. If a blog reader clicks the call-to-action at the end of your post they will be brought to a landing page. This landing page will contain a form for them to fill in with their information and submit for the free offer. That is how you turn traffic coming to your blog into leads for your sales team. By posting blogs every day, you encourage more business.
2. Better Google Rankings
If you think of your website in its entirety, it probably doesn’t have many pages. Which means not a lot of information for Google to track on your business. Not to mention, the pages you do have, such as your “About Us” or “Contact” page are probably not updated too often. However, blogs can be updated all the time.
Every time you write a blog post, it becomes an indexed page on your website, which means it is another opportunity for you to show up in search engines. It is also an extra cue to Google and other search engines that your website is active and that it should be checked frequently for new content surfacing.
After publishing your blog posts they start ranking in search engines for days, weeks, months, and years to come. Capitalize on traffic and ranking by blogging every day.
Establishing authority may sound silly, but it’s a powerful tool for sales and service professionals. Posting daily blogs will give you a chance to research and learn even more industry knowledge than you have now. Conveying that knowledge daily and often will then set the stage for quality leads.
The best business blogs answer common questions their leads and customers have. If you’re consistently creating content that is helpful to your audience, it’ll help establish you as an authority in their eyes. By answering your customers’ questions before they have to ask via blog posts written by your business, they’re much more likely to trust what you have to say.
Prospects that have been reading your blog posts will typically enter the sales process more educated on your place in the market, your industry, and what you have to offer. That makes for a far more productive sales conversation than one held between two relative strangers. Promote great sales practice by posting blogs every day so that you are a trusted brand in the eyes of your consumers.
Blogging drives long-term results for your Fort Lauderdale content marketing strategy. But we know that blogging every day can be time-consuming. Contact Digital Resource for assistance with your blogging! Our online marketing agency is equipped with a dedicated team for all of your business’s marketing needs!
Tayler is a graduate from Florida Atlantic University where she studied multimedia journalism, English, and psychology. She brings extensive writing knowledge to our team and over ten years of customer service experience. Tayler is ready to provide businesses with quality content that helps to build consumer satisfaction and rapport.
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