It can be hard to know if what you’re writing in your emails is really resonating with your audience and compelling them to open your emails. Beyond that, it can be difficult to get your subscribers to open and actually read the email you spent time writing. The better your subject line the more “opens” of your email campaigns. The more opens lead to more click-throughs. From there, more conversions and more revenue for your business. So what is the best way to make sure your emails get opened and read? Our Fort Lauderdale email marketing company will give you tips to ensure your emails don’t go unnoticed.
Are You Being Personal?
Think about the kind of emails that you prefer to open. Rather than writing like the marketing department at a financial company, consider addressing your audience as you would a friend; a conversational and respectful manner. You should also consider what circumstances you would normally email your friends. Do the same for your email list; don’t waste their time. You should only be sending out emails when you have something of value to say. Moreover, make sure you are staying professional at all times. While sending out a perfectly crafted email every time is the goal, that doesn’t always happen. In those cases, just make sure you’re avoiding the unprofessional habits.
Do Your Subscribers Trust You?
Are you ensuring that people are getting what they think they signed up for? If part of your strategy is sales emails, make sure that people understand when they sign up that they may be receiving those as part of the deal. Our Fort Lauderdale email marketing company suggests using your own name in the ‘from’ field as it seems more trustworthy to deal with an actual name than a faceless business. It also adds an element of integrity when your own name is on the line.
What Do Your Subject Lines Consist Of?
If you want to initially stand out amongst the inbox clutter, an attention-grabbing subject line is key. To give your subject lines a boost, you need to use power words. These are words that have the ability to induce emotions in those who read them. Take a look at your own inbox, which subject lines grab your attention? Try modeling your own on those.
Are Your Providing Valuable Information?
People want to be rewarded for opening your email out of the thousands that are sitting in their inbox. It’s important to provide something of value so that people may start to actively look for your emails.
Are Your Emails Clear and Concise?
When it comes time to send a sales email, make sure you are very clear with the “what’s in it for me” for your readers. Rather than selling a product or service, you should be describing the benefits to your readers. Furthermore, you should also be setting deadlines so that people know they need to take action. Make sure you include clear call-to-actions and links throughout the email so people know what the next steps are.
Looking to Hire a Fort Lauderdale Email Marketing Company?
Building relationships with your email list is important. While the techniques listed here are a good asset to your marketing strategy, you might want to hire a Fort Lauderdale email marketing company to ensure that everything is perfect. Contact us today to get started on getting those emails opened!
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