Fort Lauderdale Google Ads Company | A Glossary of AdWords Analytics

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Managing your company’s advertising on Google AdWords requires time and effort, with special attention to even the smallest of details. Take a look at the following glossary of AdWords metrics to see why it’s probably not worth managing on your own. If you’re really not looking for a Fort Lauderdale Google Ads company to assist you, then get familiar with these terms quick.

What does a Fort Lauderdale Google Ads company say about spending on AdWords?

12 Google AdWords Metrics You Need to Know

Impressions – This is the number of users who see your ad.

Frequency – This metric is used to measure the number of times an ad is seen by a unique user.

Cost-Per-Thousand Impressions (CPM) – The amount you will be paying to receive 1,000 impressions on an ad.

Cost-Per-Click (CPC) – The amount that you are willing to spend for a click on your ad.

Actual Cost-per-Click (ACPC) – This is the amount you are actually charged for a click on your ad.

Average Cost-Per-Click (AVG. CPC) – The average amount you pay for one click on your ad.

Invalid Clicks – Any clicks on your ad that originate from automated clicking tools or malware will be marked as invalid clicks. Google tracks these clicks and will not charge you for any that seem illegitimate. Additionally, you can report suspicious clicks for evaluation as invalid clicks, as well.

Enhanced Cost-Per-Click (ECPC) – This is an additional bidding feature that will adjust your bids based on the likelihood of a click resulting in a conversion.

Conversion – A conversion happens when a user clicks on your ad, is directed to a landing page, fills out a form, and ends up at the “thank you” page.

Clickthrough Rate (CTR) – The percentage of ad impressions that result in a click, whether or not it is a conversion.

Ad Rank – This Google metric is calculated by multiplying the maximum CPC bid by the ad’s Quality Score.

Quality Score – The Quality Score is a Google algorithm determined by your keyword, ad, and URL relevance, as well as the user experience on your website.

Which Fort Lauderdale Google Ads company has a team that can help my business?

Ready for Assistance from a Fort Lauderdale Google Ads Company?

Digital Resource is an online marketing agency with the expertise to run your ads seamlessly while maximizing your ROI. Contact us today to get started with our Google Advertising services and bring in more quality leads for your business.

Tayler is a graduate from Florida Atlantic University where she studied multimedia journalism, English, and psychology. She brings extensive writing knowledge to our team and over ten years of customer service experience. Tayler is ready to provide businesses with quality content that helps to build consumer satisfaction and rapport.

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