Because not all links are equal, you need to be very careful when you start a link building campaign. Make sure that the links you build are natural and that Google doesn’t conclude that you’re trying to manipulate its search algorithm. Let’s take a look at some of Google’s rules when it comes to link building from a Fort Lauderdale link building company.
Excessive link exchange or partner pages exclusively for the sake of cross-linking will negatively impact a website’s ranking in search results. Google will recognize what you are doing and penalize you for it. That doesn’t mean that all reciprocal linking is bad though. As long as it’s not excessive and when it’s done it makes sense, then it’s ok.
Web Directory Links
The best directories are the ones that also provide useful information for your potential customers. The key to link building is relevancy. Building links attached to informative websites relevant to your industry are beneficial for you. On the contrary of that, adding your site to any web directory just to get a backlink will have a negative effect on your website’s ranking.
Google clearly states that buying backlinks to improve your rankings breaches their guidelines. They look at links as votes. Paying for votes is unethical. Not only is it a waste of money, it doesn’t help you in any way. Instead of buying links, you can invest in creating high-quality content and promoting your site in a way that attracts natural backlinks.
Are You Looking for a Fort Lauderdale Link Building Company?
Link building can be tricky and, as you can see, if not done correctly can actually be detrimental. That’s why it is important to enlist the services of experts. Contact us today to learn how we can run a successful link building campaign for you.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.
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