The internet is a double-edged sword. Over the past few decades, it has become easier than ever to do business online. However, customer expectations are also more demanding as a result. It is not enough to expect your website to do all the heavy lifting anymore. Statistics show on average, only 2% of website visitors convert to an inquiry or sale. But, approximately 44% of online customers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a web site can offer. Fort Lauderdale live chat services can be just the tool you need to generate more leads and close more deals. Here’s why:
3 Reasons to Use Fort Lauderdale Live Chat
1. Keep Their Interest
As many as three-quarters of website visitors abandon their shopping carts and nearly 50% bounce from business websites. So, getting customers to your website is only half the battle. To generate quality leads your business still needs an effective way to keep them there.
Unanswered questions from customers can turn quality leads into passive website visitors. Don’t downplay your customers’ curiosity. Instead, capitalize on it with live chat. If a customer has a question about a product or service from your website, they don’t want to go through the effort of trying to call your business. Nothing turns off a potential customer faster than waiting on hold on the phone. Fort Lauderdale live chat is a powerful way to communicate with customers immediately and keep their interest.
If your live chat is staffed appropriately, then there should be no wait time for a response. Prompt communication in a chat window will keep your visitors engaged and creates greater potential to convert them into sales.
2. Gain Context for Conversion
In the old days, there was cold-calling. The communication boiled down to a phone number that sales reps would do everything possible to get. But the big misconception was that a phone number translated to a “contact.” The problem with treating a phone number as such is that phone numbers come with no context on the person behind them.
Of course, your Fort Lauderdale live chat will be warranted communication. Unlike cold calls, participants are actively reaching out to you. But moreover, your live chat will also provide context for what your customer is looking for. You are not trying to sell just any product to your live chat participants. An automatic live chat prompt can prep them to respond with specific concerns or questions. This bypasses unnecessary sales talk and gets straight to the point about what you can provide them. As an added bonus, your business comes off as relatable since you address specific needs.
3. Optimize Your Website
We have established that Fort Lauderdale live chat only enhances your lead generation. But even without it, you may not be generating as many leads as you could. Live chat is a great tool for figuring out what could be improved on your website.
Double your leads by identifying commonly asked questions in your live chats. If you’re getting a lot of live chat questions about a particular feature or service you offer, then you may want to revisit it. Maybe that feature or service can be explained clearer across your website. Use live chat questions to your advantage by identifying other lead generating issues.
Tayler is a graduate from Florida Atlantic University where she studied multimedia journalism, English, and psychology. She brings extensive writing knowledge to our team and over ten years of customer service experience. Tayler is ready to provide businesses with quality content that helps to build consumer satisfaction and rapport.