Not all content needs to be shared everywhere. Not all content is suitable for every social media platform either. Not only is it ok to post different things on different platforms, it might actually help gain more traction and get more followers. Every platform has its own audience. And each audience has their own expectations for the things they want to see on the platform. Let’s take a look at what you should be posting on each social media platform from a Fort Lauderdale social media marketing company.
Facebook: Videos and Curated Content
Your goal on Facebook should be to build your brand and engage with your fans. A great way to do that is with video. Videos have higher average engagement than images and links. How-to and blog summaries are some of the more popular video options. Blogs are also a popular thing to post on Facebook. Posts that are both educational and entertaining are the best.
Instagram: High-res Photos, Quotes, Stories
Instagram has become a place where people post the best photos on their profile. Product photos, behind-the-scenes pictures, and user-generated content are all great things to post on your Instagram page. So are motivational quotes. Motivational and inspirational quotes are one of the most popular content types on Instagram.
Twitter: News, Blog Posts
The most common reason why people use Twitter is to keep up with the news. You know what they say, give the people what they want. Use your Twitter account to keep your followers up to date on all the latest news and updates going on with the business. That also makes Twitter a great place to share blog posts. Since people and brands tend to tweet many times a day, it’s more suitable to share several blog posts or curated content per day on Twitter than other platforms like Facebook.
Are You Looking for a Fort Lauderdale Social Media Marketing Company?
Running an effective and successful social media campaign can be a full-time job. So, why not leave it to the experts. Contact ustoday to learn how we can run a successful social media marketing campaign for your business.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.