Does your business have a prosperous Facebook page? Are you tweeting interesting updates to potential customers? Are you posting fun, industry-related photos on Instagram? Can your business be found on LinkedIn, Google Plus and YouTube? If your answer to a majority of these questions is no, it’s time to step up your Fort Lauderdale social media marketing! The following guide will help you understand what social media marketing is, how it will benefit your business and what you can do to optimize it in a city like Fort Lauderdale.
What is Social Media Marketing?
The popularity of social media continues to increase. For most people, having social media accounts has quickly gone from a “maybe” to a “must.” In fact, Internet users now have an average of 7 social media accounts on different networks. These networks give people the opportunity to interact with others, share information, express opinions and best of all, find out about new and hip products and services!
With all of this social media hype, it’s only natural that businesses are using it to their advantage. They do this through social media marketing, the method of using social networks to attract customers and increase business.
How Does Social Media Marketing Benefit Businesses?
Fort Lauderdale social media marketing can benefit your business because there is so much you can do with it. Tell your brand’s story. Promote your product or service. Share interesting information about your company. Post knowledgable things related to your industry to gain trust from viewers. Share links that lead back to your website, blog and/or other social pages. Build a strong fan base. Encourage your fan base to share your posts with others. Respond to feedback and questions from your audience through messages and comments.
Social media marketing gives you the chance to connect in a powerful way. You’ll gain more exposure, generate more leads and build better relationships with customers.
How Can I Optimize My Fort Lauderdale Social Media Marketing?
Social media marketing can be very beneficial, but only if you do it right. The following tips will help you with your Fort Lauderdale social media marketing.
Choose and Use Networks Wisely
The best way to choose which networks to use is to determine your target audience. For example, if you’re targeting an older audience, you should consider Facebook, LinkedIn and Twitter. If you’re targeting millennials, you should consider Facebook, Instagram and Snapchat. Or, if you’re targeting a broad range of ages, you may want to use as many networks as possible. You may want to use YouTube regardless of your target audience, because who doesn’t love a good video?
You can use your different accounts to do a variety of things, depending on the network. For example, Facebook is a great place for paid advertising. Twitter is the spot to share quick thoughts with trending hashtags. Instagram is all about visual content. LinkedIn is designed for professionals. The following photo is a simplified example of how to use some of the different social networks.
Generate Great Content
As you know, one of the main goals of using social media is to attract people to your page. In order to do that, you must post share-worthy content. But what is considered share-worthy content? Great content is anything that’s worth stopping a scroll for. People connect best with information that is educational or emotional, so sticking to one of those is always a safe approach. In addition, make sure that your written content is easy to read and understand. And make sure your photos are of high quality and your videos are not too lengthy. Great content will make your audience more likely to share your posts with others and return for more in the future.
Track Your Efforts
Many social sites now offer analytics tools to measure marketing efforts. Using these tools will allow you to observe who your fans are and what they like. Knowing the kind of people that interact with your page will help you determine your key target audience. And knowing what your fans like will allow you to focus more on generating content that actually works. Basically, measuring your efforts will save you time, money and energy.
There’s so much you can learn about social media marketing. But if you would prefer to let professionals master it, contact Digital Resource! We are an internet marketing company located in South Florida that would love to help your Fort Lauderdale business grow! Give us a call at (561) 429-2585 or request a free internet marketing analysis today!
Susan is a graduate of Florida State University where she studied Editing, Writing & Media and Business. Her studies, along with a wide range of internships, have given her valuable knowledge and experience in the field of marketing. She is a creative thinker, very team oriented and has a passion for unique storytelling. Susan is eager to help companies grow their markets digitally and thrilled to be a member of the Digital Resource Team.