PPC (Pay-Per-Click) is an advertising strategy in which advertisers are charged each time a user clicks on an ad. As a result, this counts as an inorganic search where you actually pay for customers to find you. For successful franchise digital marketing, PPC ads enhance visibility and reach among your target audience!
Guidelines for PPC Management:
In the first place, your ad needs to be relevant based on customer questions in search engines. There is a feature known as “Quality Score” on Google that showcases the relevance of your PPC ads. Also, the scores are ranked on a scale of 1-10 (10 being the most relevant) shows the frequency of views and compares your PPC ads to competitors. Relevance relies on previous buying habits and interests related to your services.
Moreover, you need to adjust your ads for keywords. These keywords should be related to the services or products you offer and your location. Therefore, your campaign will be optimized to consumers who complete online searches in proximity to your business.
For instance, if you are a dental practice, use a keyword such as “best teeth whitening in Los Angeles” for ads. PPC is only as good as matching or similar keywords to make your ad visible among a general audience.
3. Measure Performance
Lastly, constantly measure and take note of ad performance. This tool shows the progression and effectiveness of your ad. Ensure that you are measuring every click and paying attention to the CTR (Click-Through-Rate). In particular, the CTR helps you determine which PPC campaign is performing well and which ones are not. Therefore, measuring results should be a strong factor in creating a successful campaign.
Are You Looking for Ideal Franchise Digital Marketing?
Finally, our goal is to place emphasis on building and growing your brand. A franchise company has many moving parts and PPC ads are best suited to promote wide visibility. Contact us today to get started!
Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.