Every step of your digital marketing strategy should be optimized to generate leads. So, starting with Ft Lauderdale web design, you can attract new potential customers regularly with engaging and informational content.
Here are six elements of a well-designed website that is sure to bring new visitors that will quickly turn into an acquisition:
Map Out a Persona
You need to know your audience. If you know their ages, locations, interests and more, you can begin to build a persona that they relate with. You can then implement this into your web design. This persona should run through photo style, post formatting and language.
The second potential customers land on your website they should feel comfortable. So, lay out a plan of action and then execute. Note that over time your business and demographic will change. Your website should always evolve with them.
Forms on Every Page
You need to sell yourself – but not too much. A contact form on every page does not need to be overwhelming. Instead, have a page dedicated to a contact form in addition to smaller forms on supplemental pages. These forms can vary. So, depending on your goal, you can add an email subscriber list signup in the footer or implement a live chat service. Either way, you want to encourage your visitors to reach out.
Easy-to-Find Contact Information
That being said, your contact information needs to be clear. On your dedicated contact form page, include an address (if you have one), phone number, fax number (if you have one), an email and any social media links. This gives your visitors options so they can pick the form of contact that suits you best.
Future customers want to hear from past customers. This has been proven through the success of word of mouth marketing and its success even as the digital age develops. Reach out to current and past customers to answer a quick form or share their experience. You can even pull reviews from Google, Yelp and Facebook and share them on your site. Potential customers will like hearing what others had to say, and it can push them to take the next step.
Implement Multimedia Aspects
Younger demographics expect a lot more than a few stock images. Try implementing more infographics, gifs, videos and so forth so visitors can better visualize the information you’re sharing. Having details in simpler and more engaging ways can pique interest. Explore plugins for desired multimedia aspects.
Define Your Call-to-Action
A call to action can be fairly simple. “Call now!” “Contact us today!” Those can work, but they can leave your potential customers wanting more. So, implement power words. “Get the best money can buy.” “Feel better, look better.” These call-to-actions pull on little bits of emotion, making your audience more inclined to dig deeper and explore your site and business.
Make Sure It’s Responsive
Most definitely track where your visitors are coming from. Your site should be responsive – able to adapt to multiple devices – at all times, but you will know where to focus first upon construction. Responsiveness can encourage users to make a purchase or become a lead no matter how they’re viewing your content.
Want to Learn More About Ft Lauderdale Web Design?
Our talented staff at Digital Resource dedicates its time and expertize to curating digital marketing strategies that will generate more leads. So, contact us today to how you can better your business with Ft Lauderdale web design!
Emily is a graduate from Florida Atlantic University where she studied English and communication. With a background in journalism, she is passionate about writing engaging and informative articles, and has a love for local businesses. Emily strives to assist businesses in building their brand identities and communities through quality, digital content.