Did you know that social media boosts digital marketing processes by just 45%? That’s nearly half the success rate you would expect to see with other digital marketing mediums or even traditional methods as well. Take a look at what your full-service internet marketing company does to heighten social media!
How Can I Update My Social Media Strategy?
1. Identify Your Goals
In the first place, it is important that you are able to identify your goals in order to determine your level of social media success. Do you want to create social pages because you want to expand your reach, or do you want to be a brand influencer?
Either way, the only way you can determine success is if you give success a starting point. Remember, all great companies have a defined start area and seek to meet or surpass the finish line.
2. Narrow Your Audience
Moreover, narrow your audience based on demographics. This can include but is not limited to age, gender, previous buying habits, location, and more. As you begin your social media journey, it is important that you are taking advantage of customers who actually want to buy your products.
Don’t just generalize your audience—select the right group of people and they will come to you!
3. Study Each Platform
Every social media platform differs in its own unique way. For example, Facebook is great for posting live videos and specially curated blog content. Add the appropriate links and you’re good to go! Instagram relies heavily on high-quality photos with clever captions to entice the reader. Stories are great because it provides users with a “fear of loss” because it disappears after 24 hours.
Then, use Twitter to post links to your own articles or provide updates to what your company is doing. Finally, LinkedIn should be strictly professional and work-related material. Post about jobs, company news, and other content that would be appropriate for professionals.
4. Interact with the Audience
By keeping your audience in mind, you will be able to create successful content. Try talking to your audience directly because this creates a personal connection. Ask open-ended questions and get users to respond in the comments. This not only builds interaction but shows that your company looks at its customers as more than just a number.
5. Make a Content Calendar
We highly recommend making and maintaining a content calendar for each social media platform. That’s right—not every page should be treated the same. Let’s say you want to post a company update on Facebook and LinkedIn but choose to run a company culture post on Instagram.
You do not want to mess these up, considering LinkedIn is strictly professional and it keeps your pages streamlined. Use social media posting tools such as Hootsuite or Buffer to create and save your posts and schedule the correct date!
6. Pay Attention to Post Times
Also, posting anything on social media depends on the time of day as well. If you are not careful, you could be posting at a time that conflates with your competitors. Therefore, try not to post during peak times of the day. Test out posting as soon as possible so you can learn the extent of what time works best for your company.
7. Platform Requirements
Each platform not only has its own type of content medium, but requirements differ as well. Twitter always needs the link if you choose to include links about articles and another web page. These links always need to be shortened!
Also, posting images to Facebook and Instagram has a certain number of pixels. If it is too big, it will appear blurry and if it is too small, people are unable to see the image. Make sure your images fit the requirements!
8. Be Active
Most importantly, stay active on social media in order to solidify your presence. In doing so, your company can keep up with the latest trends and maintain relevance. Try to post at least twice a week—every week.
If you constantly post without a set time, this can confuse your audience. Stay active and in the know about investing in your audience.
9. Respond to Comments
Next, always make it a priority to reply to comments on your social media pages. Check the pages at least twice a day—once in the morning and once in the afternoon. You should also reply to negative comments and diffuse the situation.
It may seem like a minute detail, but this is about optimizing your company’s online reputation.
10. Try Customer Service
In addition, an added benefit is to be a customer service liaison to your company overall. Many people will have questions or want information about deliveries etc. Use the direct messaging tool in order to communicate directly with your audience.
Be sure to get the customer’s name, contact information, and provide a solution to their problems!
Also, did you know that SEO is effective even on social media? By using keywords or including links directly to your website, you can increase your digital footprint. In turn, SEO can help your company dramatically even if it is on your social media pages. Your audience will be introduced to what your brand is!
12. Review Performance
Lastly, it is important that you are reviewing the overall performance of your campaign. Use a social media performance tool to test your analytics and insights. Take note of the number of followers, how many people engage with you and how many likes you get on a post.
Are You Looking for a Full-Service Internet Marketing Company?
By taking the initiative to work on social media posts, your company will be able to excel above and beyond. It is important to us that you are taking advantage of these tips in order to dominate your company’s online presence! We are your experts for everything digital! Contact us today to learn more about how you can implement a successful social media campaign for your company!
Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.