Traditional marketing has made a shift to the internet and having an online presence is essential to stay competitive in your industry. There are many internet marketing strategies that you can adopt to make sure your digital presence is well established, and one of the most effective tools is search engine optimization or SEO. What SEO is, essentially, is a collection of techniques that you can use in order to build your business’ presence online, because as a business you want to be found online, so you really want to get on the first page of Google. How do you get there? Keep reading for tips on how to get your business to the top!
Choose the Best Keywords to Get on the First Page of Google
Create an account for your business on Google Adwords. This is a tool that will help you do keyword research for what search phrases you want to rank for. So find keywords with low-to-medium competition and the highest value relevant to your business. Pick words that have high conversion and medium scope. The keywords you choose to get on the first page of Google should be immediately relevant to your website and what your business offers to the potential customer.
Design Your Website to Get on the First Page of Google
Your website should be easily accessible and navigable to the any online viewer—because most people do not have the time or patience to get lost in a website on their first visit. Your website’s design will increase the “click-through” rate, too. This is important because it will increase your website’s rank, page views, reputation, and decrease your bounce rate. Therefore make an easy, user-friendly road map of the pages, links, and tabs on your website. Each page’s text should be rich with keyword, straightforward information. But be careful that you don’t duplicate text with your favorite keywords! Google can detect this and will penalize your website’s page results, making it even more difficult to get on the first page of Google.
Create Content That Encourages Internal and External Links
Make your website a sought after source of useful information. Create a page on your website that you can update frequently to have an active page, like a blog page, of rich keywords and relevant information for people to share! The more frequently you can convince viewers to visit your website, the more links to your website will be externalized by other blogs, site pages, and more. Think of links as bridges to your website, or as arrows pointing Google to your website—the more signs you have pointing to your website, the easier it is to find! Remember that links on credible, popularized sites are more valuable than miscellaneous, unimportant sites. This enhances your Google reputation, and increases chances to get on the first page of Google.
Hire an Online Marketing Specialist to Get on the First Page of Google
Getting your business’s website on the first page of Google practically requires a specialized team of experts to strategize your SEO, content, design and more. Why waste time learning the endless rules and policies of Google when managing your business is work enough? Get a Free Internet Marketing Analysis Now! Our online marketing experts at Digital Resource provide all of the results and customer service, no hassle.