Google Ad Campaign | How Do Landing Pages Affect Usability?

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A landing page is a web page that appears after clicking on a Google ad campaign. This is the place where the user actually “lands” on a page with a particular objective. Let’s take a look at what you need to include in your next landing page!

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3 Tips for Landing Pages:

1. Clear Information

First things first, ensure that your information is clear, concise, and well-written. A landing page focuses on a particular service or product that you offer. It must be the same topic that is used from your Google ad. A good rule of thumb is to ensure there are no typos and it conveys the message your company wants to communicate!


2. Simple Navigation

Moreover, your landing pages need to be as simplified as possible. It should not have any inbound or outbound links and sidebar menus. You do not want your customers to be confused from reading the important material at hand.


3. Call-to-Action

Last but not least, always incorporate a call to action (CTA) in all your landing pages. This should be a staple for your company’s CTAs. For example, you can try asking a question to get into the customer’s mind. For example, “Join Free for a Month!” is a great form of a strong CTA. This subliminally tells the reader to navigate directly to your contact page!

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Do You Need an Effective Google Ad Campaign?

Last but not least, we know the importance of getting the best landing pages geared for your company. These pages indicate knowledgeable facts and details people would not be able to find anywhere else. We are your experts for everything digital! Contact us today to get started on your online marketing journey!

Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.

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