Did you know that you can reach your local audience with Google Ads? That’s why we’ve compiled a list explaining how and why you need to focus on targeting locals near your company. Take a look at everything our Google Ads agency has to offer you!
Tips to Dominate Your Local Niche:
1. Location, Location
For starters, it is crucial that you are taking advantage of your company’s location in proximity to customers. You should be able to target your demographic first based on location and the distance from your business to your company.
Therefore, you are attracting people based on your city and region instead of trying to reach a wider national audience.
2. Ad Extensions
Moreover, you have the option to add ad extensions in order to optimize your location further. An ad extension is a snippet of your ad with a strong CTA as the header. This will appear at the top of the search results page and redirects users to the full Google ad.
As a result, you can opt for location-based extensions that take users directly to your company’s Google Maps location.
Furthermore, you can optimize your location with dayparting to schedule your ads. The best way to optimize location is to schedule ads when your company is running during business hours. Otherwise, you will be promoting ads that will never yield a conversion for a click because you are closed. The user has no way of contacting you until the very next business day.
Are You Looking for a Reliable Google Ads Agency?
Lastly, we know the importance of reaching out to your local customers. This should be your first order of business when targeting ads, to get the maximum effect. Contact us today to get started!
Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.
Over 70% of marketing strategies miss out on optimizing ads with customer behavioral data 53% of content marketing uses interactive content to generate leads 27% of marketing professionals find budgeting costs to be the most challenging What do job interviews, investor pitches, and digital marketing strategies have in common? It’s not hard to spot. If […]
Have you created a new blog? That’s great! But creating the blog is only half the battle. You also need to get traffic to it. It is useless to develop fantastic content if no one gets to read it. So it is essential to look for ways on how you can increase traffic to your […]
When you do simple research for the top web design resources and tools, you’ll be flooded with hundreds of ideas. From one side, it’s great because you get a chance to find a tool designed specifically to help you out. From the flip side, the decision-making process can last for hours and even days. So, […]
As designers and developers, our web team always works to put themselves in the shoes of the intended audience. So, when a local criminal defense attorney with 35+ years of experience came to Digital Resource for a website revamp, we had our work cut out for us. The Problem Our goal was to redesign and […]
The Problem 0 to 100? Try 1000 to 1! A local home services company was building beautiful outdoor kitchens for luxurious, tropical homes. What they were not building was a successful SEO strategy that would bring in more business. The Strategy Let us paint you a picture. This company could not be found in the […]
4 decades of high-quality service. 5-location oral surgery practice. Hundreds of patients being missed out on. With outstanding care but an outdated marketing strategy, this practice was failing to reach a large portion of their target audience. Looking to build an online presence that would turn leads into real revenue and stand the test of […]
39% of marketing professionals think evaluating ROI is their top challenge 64% of marketers want to know how to devise better marketing strategies Email marketing, event marketing, and content marketing are the top lead generation strategies Your business marketing plan isn’t just a tool for increasing sales. It’s how your brand will be represented in […]
According to a Harvard Business Study, people with goals are 10x more successful People with written goals are 50% more likely to achieve than those without IBM found that 72% of employees don’t understand their company’s strategy Happy New Year! Right now, the next 12 months are shiny and bright – and so is your […]
46% of Google searches are for local businesses. 56% of local businesses have not claimed their Google Business listing. 75% of enabled users voice search every week. Every start-up or small local business eventually runs into some obstacles when trying to cast a wider net and bring in more solid leads and customers. Increasing […]
70% of marketers say SEO is more effective than PPC for sales. 21% of marketers write for search engines. 50% of searches are four or more words. With the introduction of the New Year coming up, it is a good idea to take stock of what you have accomplished in terms of digital […]