Did you know that you can reach your local audience with Google Ads? That’s why we’ve compiled a list explaining how and why you need to focus on targeting locals near your company. Take a look at everything our Google Ads agency has to offer you!
Tips to Dominate Your Local Niche:
1. Location, Location
For starters, it is crucial that you are taking advantage of your company’s location in proximity to customers. You should be able to target your demographic first based on location and the distance from your business to your company.
Therefore, you are attracting people based on your city and region instead of trying to reach a wider national audience.
2. Ad Extensions
Moreover, you have the option to add ad extensions in order to optimize your location further. An ad extension is a snippet of your ad with a strong CTA as the header. This will appear at the top of the search results page and redirects users to the full Google ad.
As a result, you can opt for location-based extensions that take users directly to your company’s Google Maps location.
Furthermore, you can optimize your location with dayparting to schedule your ads. The best way to optimize location is to schedule ads when your company is running during business hours. Otherwise, you will be promoting ads that will never yield a conversion for a click because you are closed. The user has no way of contacting you until the very next business day.
Are You Looking for a Reliable Google Ads Agency?
Lastly, we know the importance of reaching out to your local customers. This should be your first order of business when targeting ads, to get the maximum effect. Contact us today to get started!
Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.