One of the trickiest challenges for any marketer is finding lead sources that scale – meaning, it doesn’t require five times the effort to get five times the leads. Google Ads is highly scalable, which is why some business spend millions of dollars a year on Google Ads advertising. If you create a Google Ads campaign that is converting at a profitable rate, there is no reason to arbitrarily cap spend on that campaign. You can increase your PPC budget and your leads and profits will increase accordingly. This makes Google Ads highly effective for businesses that need a lot of leads but are short on time and heads.
Google Ads Is Measurable
Compared to traditional marketing channels like TV and magazine advertising, online marketing is highly measurable, and Google Ads PPC is one of the most measurable of online channels. It’s difficult to make exact measurements in SEO because you can’t always know what actions led to increased or decreased rankings. Then there’s the whole “not provided” fiasco. Social media can be equally difficult to measure. In comparison, Google Ads is more transparent, providing tons of PPC metrics that allow you to see at a granular level what works and what doesn’t. You can pretty quickly determine if your campaigns are sucking or returning ROI.
Google Ads Delray Beach
If you’re looking for a company that can coordinate Google Ads for your business, Digital Resource has you covered. Call today if you have any questions about our services.