You may already know all about creating Google Ads in Atlanta. However, that doesn’t matter if you are not properly tracking and testing your ads for optimal results.
Why Is Tracking So Important for Your Google Ads?
No matter what the goals are for your campaign, it is crucial that you track your results. Tracking all of the conversions from your Google Ads will ensure that you are making the most of them. If you don’t track your results, there is no way to know that your ads are effective or whether or not your business is experiencing any growth from them.
Track downloads, newsletter signups, sales, and more with AdWords conversion tracking. Use AdWords, Analytics, and/ or Excel to compare your key conversion data with your goals on a regular basis. If the numbers aren’t matching up, this gives you a chance to make adjustments to your campaign as necessary.
Tracking Goes Hand-in-Hand with Testing
You have the ability to get data from AdWords that you can’t get anywhere else. Take advantage of it! AdWords gives you the power to mine your keyword data to find keywords that are good candidates for the best search engine optimization.
In addition, AdWords also gives you the ability to do extensive testing. If you discover after tracking your Google Ads that they are not performing as well as you’d like, you can perform a range of tests for new and improved ads. You can test different messages, headlines, and offers in your ads.
When you find ads that people really respond to, test them on your landing pages and in other marketing media. Not only does this add to already valuable data, it also gives your ads the best chance at success.
Do You Need Assistance with Google Ads in Atlanta?
At Digital Resource, we pride ourselves on creating unique Google Ads that are tested for effectiveness and optimal marketing of your business. If you are looking to gain proven internet advertising, contact our online marketing agency today!
Tayler is a graduate from Florida Atlantic University where she studied multimedia journalism, English, and psychology. She brings extensive writing knowledge to our team and over ten years of customer service experience. Tayler is ready to provide businesses with quality content that helps to build consumer satisfaction and rapport.