Google Ads in Delray Beach | How Google Ads Work

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Here are some of the basics around how Google ads work for your business.

 

Keywords

 

In a nutshell, you pick some keywords that a searcher might use on Google, then create an advert that will appear on the SERP based on those keywords. Of course, you’re probably not going to be the only company wanting to serve adverts to people who use those particular terms. Rival companies can bid for the same search term. Of course, you’re probably not going to be the only company wanting to serve adverts to people who use those particular terms. Rival companies can bid for the same search term. If you want your ad to appear at all, you have to bid against other marketers on how much you’re willing to pay Google Ads every time a searcher clicks on your ad.

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Search

 

Google offers advertisements which appear in search results on google.com with the use of Google AdWords or advertisements that appear on other websites through the Display Network and Google’s AdSense program. Google also offers Display Ads, which appear on the Google Display Network. The Display Network is an extensive collection of outside, third-party websites that have partnered with Google and agreed to serve Google ads. Google ads on the Display Network can be in text, image, video, or rich media format, and can be targeted differently. This includes remarketing and banner ads.

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Optimization

 

The Google AdWords auction is focused around keywords – advertisers choose a list of keywords to target that is relevant to their business offerings, the words that people are most likely to use when searching for their product. They then bid on these keywords, basing each bid on how much they are willing to pay for a Google user to click on their ad. This bid, combined with a Quality Score assigned by Google based on the quality of your proposed ad, determines which Google ads appear on the SERP. When users click the ads, the advertiser pays a certain cost (the cost per click, or CPC), which is calculated according to their formula.

 

Google Ads in Delray Beach

 

Digital Resource is your one-stop shop for anything related to digital advertising. We are here to help you grow your business.

 

Tyler was born in Ocala, Florida, and raised in Miami. Tyler has earned a bachelors degree in English from Florida State University, and is an Internet Marketing Specialist for Digital Resource. As an experienced musician and writer, Tyler has a wide range of abilities to bring to the table in the most professional way possible.

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