While Google AdWords can be very beneficial, it can sometimes be tricky to figure out. If you aren’t using it correctly, you could actually be doing more harm than good. If you have found that you aren’t having any success with Google AdWords, you might not be using it correctly. Let’s take a look at some of the common mistakes that people make when utilizing Google Ads in Jacksonville.
Focused on the Short Tail
This is by far the biggest reason people quit AdWords. They focus on the short-tail keywords when those often aren’t the most efficient or profitable. While the focus should be on the detail when it comes to keywords, too many people focus on broad keywords. Because long tailed keywords are more descriptive and more narrowly defined, you have less competition and a better chance of converting your audience.
No Actual Strategy
Another common mistake is that people just jump into AdWords feet first and start greedily buying up keywords. When that doesn’t produce results, they don’t understand why. Before you ever go into AdWords, you need to do your research and come up with keywords that will benefit both you and your customer base the most.
Landing Pages Do Not Convert
If you are sending someone to your site from AdWords, your goal should always be to convert them into a customer. However, sometimes that landing page isn’t the right page to get the conversion. This could be for a variety of reasons. Too much information on the page, hard to find call to actions, or not highlighting the information the searcher wants are all far too common reasons for people to leave. You want to make sure that the landing pages are clear in their intent, and your product offering is something the searcher wants.
Are You Interested in Google Ads in Jacksonville?
At Digital Resource we will work with you to create a successful Google AdWords campaign for you and your business. If you are not happy with the success you are seeing from your Google AdWords campaign, contact us at today.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.
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