The importance of getting your business into the top search results on Google is no longer a secret. That means, once you’re up there, you can be sure you’re not alone. But what if there was a little-known way to instantly take up more precious real estate at the top of the page and bump your competitors below the fold? Today, we’re sharing how you can do just that with your Google Ads in Lake Park.
Ad Extensions to Boost Your Google Ads
Types of Ad Extensions
Google Ads offers quite a few variations of ad extensions – more than 10, currently. First, let’s cover the 3 extensions every campaign should be using. Then, we’ll take a look at how best to use them.
Sitelink Extensions: these are additional links to pages in your website that you can add to your ad. These allow searchers to see more of your offerings before even clicking into your website. This means a more relevant result to their query, which means higher click-thru-rates for your ads.
Location Extensions: location extensions show your storefront address and hours of operation in your ad. In addition to making it easier for someone to find your physical location, these extensions also give a boost to your business’s presence on Google Maps.
Call Extensions: these extensions allow you to show your business’s phone number on your ad. These are a powerful addition to your ads on mobile devices especially, as they enable users to call your business directly from the search results page with just a click.
How to Use Ad Extensions in Your Campaigns
From improving the relevance of your ads to boosting your presence on other related Google products, ad extensions are an effective way to supercharge your Google Ads in Lake Park. The real magic, however, is in using ad extensions to literally increase the amount of space your ad takes up on the search results page. The best way to accomplish this? Use as many as you can.
Still looking to supercharge your Google Ads in Lake Park?
Properly setting up and optimizing Google Ads campaigns for your business can be a daunting undertaking. Doing it wrong can mean precious advertising dollars you don’t have to waste. But, when done right, these ads can prove to be a profit powerhouse that can transform your business. Our team is ready to review your campaigns and provide you with some tips to help you propel traffic, drive leads and increase revenue. Request your free internet marketing analysis now.