If you haven’t already noticed, Google made some changes to their ad campaigns. Out is Google AdWords. In is Google Ads. That’s just one of the many changes that have been made though to make the entire experience better. Let’s take a look at some of the big changes made to Google Ads in Lake Worth.
Ads on YouTube
Up until this point, ads on Google were exclusively text-based. They looked like regular search results but you paid for them to be at the top. Not offering any sort of video ads left Google at a disadvantage though. Especially when websites like Facebook were putting more emphasis behind video. Well, Google finally decided to do something about that. You can now run video ads on YouTube through your Google Ads account. Ads on YouTube allow you to not just target but also capture contact information without having to go to your website.
Test Mobile Speed
Your ad could look and function absolutely perfectly. However, if it doesn’t work well on a mobile device you are losing out. In fact, 50% of users will move on from a potential purchase if the landing page is slow to load. Google has recognized this and introduced a mobile speed testing function. The scale runs 1-10 and ranges from “very slow” to “extremely fast”. It takes several factors into consideration, including the relationship between page speed and potential conversion rate.
Are You Interested in Learning More About Google Ads in Lake Worth?
While you continue to build your SEO rankings organically, Google Ads can be a great way to ensure that you are showing up at the top of web results. It’s important though to have an ad that people will want to click on. That’s where we come in. Contact ustoday to learn more about our Google Ad campaigns.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.