Before you even think about what your Google Ads in Miami should say or how they should look, there is something very important you should do. You must first conduct a considerable amount of research. In fact, when starting a new ad campaign, most of the time spent working is researching. Keep reading to learn which items to research for the success of your Google Ads!
3 Types of Research to Do for Google Ads in Miami
Keyword research – Use keywords to find the most relevant keywords people are typing into search engines to find your product/ service/ company. Plan to spend a considerable amount of time on this since it’s the foundation of your campaign.
Competitive Research – Study the companies bidding on AdWords for the keywords you researched. See who is consistently ranking at or near the top of the rankings. Note their ad copy and offers, visit their websites, and sign up for their mailing lists. It doesn’t hurt to try out their purchasing process either.
Research Your Audience – Take a look online at where the customers you want are buying and reviewing products, services, and businesses like yours. Read their reviews to see what emotions they are expressing about your competition. See what your audience loves or hates about competing companies. Furthermore, see what needs and desires your audience is looking to fulfill. During this research, also keep in mind what quotes might be able to be used as ad copy for your Google Ads in Miami.
Get an Expert Team to Put Together Your Google Ads
Research is only the start of a very detailed process to create your company’s Google Ads. In order to truly make sure your Google Ads are effective and reaching the right audience, contact Digital Resource. With an expansive knowledge of internet marketing strategies, our online marketing agency is sure to get your business the results you are looking are for!
Tayler is a graduate from Florida Atlantic University where she studied multimedia journalism, English, and psychology. She brings extensive writing knowledge to our team and over ten years of customer service experience. Tayler is ready to provide businesses with quality content that helps to build consumer satisfaction and rapport.