Google ads can be a great way to compliment your SEO efforts and ensure that you are at the top of google searches. They are paid placement at the top of google searches and you only get charged when someone clicks on it. However, if not done the right way it can actually be detrimental to your website. Let’s take a look at some of the common google ads in Nashville mistakes you might be making.
Not Using the Right Keywords
Keyword match types are essentially ways for you to organize your bid on different search terms which, at the end of the day, are really what you’re bidding on. If you aren’t bidding on the right keywords, people aren’t going to find you. It’s important not only to have relevant keywords, but also make sure they are specific to the service, or services, that you offer.
Not Linking Your Ad to the Right Landing Page
This might be the biggest mistake people make when it comes to running a Google ad. The ad and meta description advertise a specific product or service, then after clicking on the link, the person is either taken to a generic home page or to a page that has nothing to do with what the ad is talking about. This is a sure fire way to make sure that people leave your website. That means that the money you just paid for someone to click your ad has no ROI (return on investment). If your ad talks about a specific product or service, make sure the link is to that page.
Are You Interested in Google Ads in Nashville?
If you have made any of the mistakes, or are simply not getting the results you want from your Google ads, it might be time to bring in the experts. Contact usat Digital Resource today to learn about how we can get you placing better on Google and get more people going to your website.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.