Google ads is Google’s own advertising service that allows businesses and companies to pay to have their websites get a better placement among search results. This allows you to “cut the line” so to say and not have to wait for your site to work its way up the rankings organically. How exactly do Google ads work though? Well here is some valuable information on Google ads in Orlando.
To start, pick some keywords that someone searching for your product or business might type into google. Once you have done that, you create the advertisement that will appear at the top of the google search. Chances are you have seen one of these before. You can tell it’s an advertisement based on the fact that it has a yellow box next to it that says “Ad”. There’s a good chance you won’t be the only one looking to place an ad on google with the keywords you came up with. A bid process usually takes place to determine who shows up at the top and who shows up 2nd, 3rd, etc. The more you pay-per-click, the more likely you are to appear at the top.
When deciding where to list your ad, Google doesn’t just solely base it off of how much you pay. They also look at how relevant and useful your ad is. It also takes into consideration how your ad has done previously as well as its click-through rate and how relevant your landing page is. The higher the quality score the better. In fact, even if you bid less than a competitor for your ad, it still might be placed above theirs if your quality score is higher.
We touched on it briefly earlier, but bidding takes place when you tell Google how much you are willing to pay for each click. You can either pick a maximum bid amount, or you can choose the automatic option where Google chooses the bid amount for you, thus maximizing the clicks you get within your budget.
There is also another option called cost-per-impression. This option is a lot less common. Cost-per-impression is where you pay Google for every 1,000 times your ad appears with no user clicking required.
Think about when you go to Google to search for something. Are you more likely to scroll through pages and pages to find what you are looking for? Are you even likely to scroll all the way to the bottom of the first page? Chances are you click the first few links you find and go from there. In fact, 40% of internet users are unaware that Google Ads are even ads. Placing your ad at the top of a google search will greatly increase the chance that the link gets clicked and the person goes to your landing page.
Are You Interested in Google Ads in Orlando?
Google ads can be a beneficial way to attract new business to your company website. Contact ustoday to find out how we can assist you with your Google ads in Orlando needs.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.