When it comes to pay-per-click (PPC) advertising, Google is by far the most popular. Google allows you to supplement your SEO campaign by paying to have your listing show up at the top of a Google search. The best part is that you only pay when someone clicks on the ad too. When it comes to Google, there are two PPC options. One is Google Ads and the other is AdSense. Let’s take a look at the difference between Google ads in Palm Beach Gardens and AdSense.
Google Ads helps advertisers match their products and services to consumers. This is done by allowing you to bid on certain keywords and space on a Google search page. With Google Ads, you only pay when someone clicks on your ad. A Google Ad will typically look like an organic search result, but will always appear at the top of a search result and will have the word “ad” somewhere.
While Google Ads can be a great way to advertise, it’s not for everyone. For some people, prices become too expensive or there isn’t enough monthly search volume. When that happens, the only real option is to advertise on individual websites. That can be a tiresome process of having to contact each individual website. With AdSense though, you don’t have to do that. By creating an ad through AdSense, any webmaster that uses AdSense on their website will automatically have your ad show up on their website.
Are You Interested in Google Ads in Palm Beach Gardens?
When it comes to creating a successful ad campaign you need more than just a good idea. You also need to properly execute it. At Digital Resource, that’s where we come in. Contact ustoday to learn more about our marketing services, including Google Ads.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.