When was the last time you acted on an ad in the newspaper? Do you still even get a newspaper? Well, the latest news is that the way is digital. Online advertising has so much potential for businesses of all industries. So, if you’re not running Google ads in Palm Beach yet, it’s time to learn – starting with PPC.
What is PPC?
PPC, or pay-per-click advertising, is one of the most popular online advertising models right now. Pay-per-click means that when an online user clicks on your ad, you’ll pay. Google and other search engines use an auction format to bid for placement of a PPC ad in search results.
How Do PPC Ads Work?
When you search on Google, you know those listings at the very top of the results? They have a little “Ad” denoting that they’re different from organic results. You – as a creator – create an ad. Then, you are able to bid on the keyword or phrase that you want to place for. Different keywords and phrases are worth different prices.
When you bid what you’re willing to pay for a click, then you have a chance of placing. Then, when an online user sees your listing as a result, they can click on it. When they click, you will play – hence, “pay-per-click.”
What are the Benefits of PPC?
So, how can your business benefit from PPC? It’s fairly simple. First of all, the process is quick. You create an ad, bid, and your ad can run nearly instantaneously. This means that the potential for great results is quicker.
Also, PPC is flexible. If you have a knowledgeable ad manager, they are able to adjust your campaigns as time goes on to yield the best results. PPC can also be very affordable. You pay what you’re willing to pay. This makes it easy to stay within a budget.
Should My Business Use PPC Marketing?
It’s up to you if PPC marketing is right for you. But, the truth is that businesses of all industries can benefit from this form of advertising. It’s easy to test and see what’s right for your business. So, if you know what your ideal clients are searching, PPC marketing is an easy way to put your business in front of them.
Are You Looking to Run Google Ads in Palm Beach?
Google ads in Palm Beach can take your business to the next level online. So, don’t hesitate to reach out to our team of experts to create a custom internet marketing strategy. Contact us at Digital Resource today to learn more about our services!
Emily is a graduate from Florida Atlantic University where she studied English and communication. With a background in journalism, she is passionate about writing engaging and informative articles, and has a love for local businesses. Emily strives to assist businesses in building their brand identities and communities through quality, digital content.