Have you ever noticed that when you search for something on Google, sometimes results will come up that almost seem “featured”? Well, those are Google ads. Those companies are paying money to Google so their website will show up at the top of a Google search. For some companies, they have been told to stay away from Google ads. Unfortunately, though, the reasons they are given aren’t always accurate. Let’s take a look at some of the more common misconceptions about Google ads in Riviera Beach.
People Don’t Actually Click on Those Ads
Not only is that statement blatantly false, it’s pretty easy to prove that it’s not true. Think about it, how is Google staying in business if they aren’t making any money off of selling ad space. Google generates over $100 million in revenue every day from people clicking on their ads. With an average cost per click between $1 and $2, that’s well over 50 million clicks per day. If you don’t want to take our word for it, Google is also a publicly traded company meaning their financial records are public knowledge.
People Will Just Keep Clicking on My Ads to Sabotage Me
Since you are paying per click when it comes to Google ads, this is a legitimate concern. It’s also one that Google has taken into account and dealt with. Google has extremely sophisticated technology in place to prevent “click fraud” and “invalid clicks”. This goes beyond just tracking the IP address to see where clicks are originating. It involves the analysis of several click pattern factors. In addition, if you sense “click fraud” you can alert Google. If they feel that’s the case, they will refund any money spent on questionable clicks.
Are You Interested in Google Ads in Riviera Beach?
Google ads can be a valuable commodity to your company. It can get you placed high on Google searches while you continue to improve your rankings organically through SEO. At Digital Resource we are an industry leader when it comes to creating effective Google ad campaigns. Contact us today to learn more.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.