We know how important it is to get you the best exposure that your business needs. That’s why we are your experts for producing Google ads in Royal Palm Beach. It is our priority to customize it to your company. Read more to learn about what Google ads can do for you!
Areas for Improvement:
Test the Design
First things first, we want you to test your ad’s landing pages. Your landing page controls your conversion rate while the ad itself controls the click rates. This is why the design of your landing page is so important. For instance, try to test the call-to-action banner of placement and play around with its shape and color.
Moreover, ad placement may not seem all that important, but it does account for the number of clicks. Though, ads placed at the top of a page will get more clicks and increase lead generation. According to Forbes, ads placed at the top will get a clickable rate of 36.4% compared to an ad above the fold with half the amount of clicks.
Last but not least, you should group your keywords accordingly in order to make the most of your campaign. In effect, this change will make your ads perform at an optimum level. They include:
Higher scores based on quality
Increased click-through rates (CTR)
Are You Looking for Google Ads in Royal Palm Beach?
All in all, we know that exposure is important to your business. What good is exposure if your ads aren’t in view to your target audience? As your experts for everything digital, it is our priority to get you the best marketing strategy for your company. Contact us today to get a FREE website evaluation!
Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.
Domain authority (DA) correlates with search engine result pages There are over 40 variables used to calculate domain authority Backlinking is critical in increasing domain authority How do you determine your online success? How about the strength of your online presence? These are the questions that online marketers contend with regularly. The truth is that […]
Social media has become a huge part of marketing. What’s crazy is they’re all fairly new. The oldest of the current popular ones – Facebook – was launched in 2004 and didn’t become a social media powerhouse until years later. For a business, having influence on social media has pretty much become a necessity at […]
40% of online transactions happen on a mobile device 51% of marketing budgets are put into mobile ads 4 billion people use the internet on mobile Not long ago, companies weren’t putting much thought into mobile marketing. It’s hard to believe that smartphones aren’t really that old. When they first came out, there wasn’t much […]
Videos on Facebook receive 8 billion views per day One-third of people on the internet use YouTube Users watch 2 billion videos on Twitter per day Creating awesome video content is one thing, but did you know that you should handle video posting differently for all of the popular social media platforms? That’s right! Social […]
56% of Americans stop buying from brands they believe are unethical 75% of consumers say they would take action against irresponsible companies Black hat marketing practices can get your business banned from search engines Not sure if you’ve noticed but the world is changing and it’s happening fast. What we value about a company is […]
If you had it your way all the time, people would be spending hours on your website right before converting, but unfortunately that’s not the case. People have short attention spans, which can result in a high bounce rate. Only 28 percent of words are actually read on a web page. Your website needs to […]
70% of what people watch on YouTube is determined by its recommendation algorithm 73% of U.S. adults use YouTube 500 hours of video are uploaded every minute The majority of Americans watch videos on YouTube, so if you’re not using it to advertise for your business, it’s definitely something you should look into. YouTube is […]
86% of buyers are willing to pay more if it means a better customer experience. 75% of consumers prefer companies that offer rewards 65% of business comes from existing customers The most important factor in a strong relationship with your clients is trust. Trust is the thread that weaves through every healthy relationship, and that’s […]
You just published your blog post or video, and you’re super excited, but no one’s liking or commenting. That probably means no one’s sharing it either. No matter how good you think your content might be, it won’t reach its true potential if no one is sharing your work. That’s why you need to find […]
Facebook is the most popular social media channel for digital marketers producing content Instagram provides the second-highest ROI for marketing efforts Increasing brand exposure is the most commonly cited benefit of social media marketing Cultivating a social media presence for your business can seem like throwing wet spaghetti against the wall – trying to see […]