Are you doing whatever it takes to achieve a great campaign? Maybe the solution isn’t how to get it right, but rather looking at what you are doing wrong. Let’s take a look at how your Google Adwords company tackles issues head-on by what your company may be lacking!
What Am I Doing Wrong?
1. Broad Keywords
For starters, your Google campaign may be failing due to vague keywords. If your keywords are too broad, it can be difficult for users to see your website in the search results. This means that your ads will not receive the intended number of clicks. As a result, always add or edit keywords accordingly until you find your target audience!
2. Low-Quality Score
In addition, Google ranks the quality of your ads based on rankings. So, if you want to be a top competitor, make sure to optimize keywords to rank quickly. The higher your ads rank, the better the placement of each ad will be.
3. No Landing Page
Last but not least, always include an attention-grabbing landing page to get users to learn more. Landing pages are where users “land” directly after clicking on the ad itself. This provides more information about a product or service your company is advertising.
Therefore, failure to include a landing page confuses the reader and halts the potential for generating leads.
Do You Need the Best Google Adwords Company?
Last but not least, it is important that you are taking advantage of the latest tips and tricks to get started on the path to success. Google ads are essential to providing outreach to your audience and staying on top of your campaign. Contact us today to set up a consultation with one of our in-house digital marketing experts!
Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.