You should invest in ads that are visible to your target audience. Google is the world’s largest online search platform to get your company on the map. Although, you need a good Google adwords company to create content that reaches your audience. Take a look at why your Google ads are underperforming!
3 Reasons Why Ads Aren’t Working:
1. Broad Keywords
In the first place, you need to ensure that your ad has targeted keywords. It should focus on a specific service, product, or location that relates to your company. For instance, if you are a dental practice you need specialized keywords. Try using the word “Porcelain veneers” instead of “Veneers” alone.
Also, you need to use specific keywords toward a segment of your audience. Your ad needs to incorporate the right keyword in front of the right audience.
2. Low-Quality Score
Moreover, Google uses a “Quality Score” (QS) to effectively rank your ads. If your ranking is higher, your ads will have better placement. On the other hand, if you have a low-quality score, your ad will be less visible and generate fewer conversions.
3. Poor Landing Page
Furthermore, your ad must direct to a great landing page. The point of the ad is to get more customers through your doors. Provide them with more insight into your company by attaching content that leads to a product-specific page. Essentially, the ad itself is a gateway to your company’s landing pages!
Do You Need a Google Adwords Company?
Last but not least, take advantage of your Google ads campaign by not making the latter mistakes. Use a solution that puts your business on the digital marketing map. Contact us today for a FREE website evaluation!
Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.