Google AdWords is Google’s advertising service that allows you to place search results for your website on a search engine results page by paying for them. The days of you having to wait for your website to move up the rankings organically are over. Now, you can see immediate results by paying for google ads. Let’s take a deeper look at just what Google AdWords is and how exactly they work.
Basic Principles of AdWords
Think of common or popular keywords that either your customers use when searching for you or ones that you think they will use when performing a search. Those words should be the ones you use in your AdWords campaign. The ad you create will look like an organic search result but it will have a yellow “Ad” box next to it. It will also sit at the top of the search results.
There is a good chance though that you won’t be the only company in your field that is doing a Google ad. Companies will routinely bid against one another for top billing in terms of placement. The more you are willing to pay, the more likely that you will have a high placement of search results.
You pay Google each time your ad is clicked. The amount you are willing to pay for each click is called cost-per-click (CPC). You can pick a maximum bid amount, and if you choose the automatic option, Google chooses the bid amount for you within your budget and theoretically brings you the most clicks possible within that budget.
Cost Per Impression (CPM)
There is also another payment option for your ad called cost-per-impression (CPM). This option is far less common and with CPM you pay the search engine for every 1,000 times your ad appears on the results page whether someone clicks the ad or not.
Google looks at how relevant and useful your ad is to the searcher and the search terms they’ve used. For example, if your ad talks about a specific product you sell when the link is clicked it should go to that specific product and not the homepage. The higher the quality score, the better. Sometimes, even if your bid is lower than that of a competitor google will still place your ad higher because of the high-quality score.
Types of Ads
There are five different types of ads: search ads, display ads, video ads, shopping ads, and universal app campaign. Each is used in different types of situations depending on what your purpose for the ad is and all bring back different types of results.
Are You Interested in Using Google AdWords?
As you can see, there are many benefits to using Google ads. Not only can you better target your audience, you only have to pay when someone clicks on the ad. If you are interested in creating Google ads for your business, contact ustoday to find out how we can assist you with all your Google AdWords needs.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.