Are you trying to improve your ad click-through-rate (CTR)? Incorporate three simple ways in which Google adwords optimization transforms your reach. Let’s take a look at how you can easily shape your overall ad campaign!
Follow These Simple Tips:
1. Ad Extensions
In the first place, use ad extensions that attract visitors to click on your ad. For instance, you can use a call extension, that allows visitors to click and call directly to your business. This way, they don’t have to wait to get to the CTA on a separate landing page. You can expect your CTR levels to increase significantly with optimal extensions.
2. Display URL
Moreover, a display URL is a link that directs users to the actual ad itself. You can use a keyword that matches search queries. As a result, Google will pick up on the keyword and bold it within the ad link. Think of this as a brief preview, or call-to-action, to get the user to click on the link.
3. Countdown Timer
Lastly, you may choose to boot your CTR by creating the users’ sense of urgency. Especially for upcoming events, this is a great way to grab the customer’s attention. It makes prospective customers feel like they will be missing out on something unless they act now. Studies have shown that a countdown timer performs better than any other tactic for Google ads today.
Do You Need Effective Google Adwords Optimization?
All in all, it is essential you are properly using ad techniques to increase your CTR. A good digital marketing company analyzes your goals, your progress, and process it into real results. Digital Resource is your leader for Google ad campaigns and more. Contact us today to learn about how you can set up a consultation!
Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.