Google Adwords is a system Google uses to place an ad on their a search engine to promote your business. This is good because you are being seen by customers at the very moment that they’re searching on Google for the things you offer and only pay when they click to visit your website or call depending on how you have set up your ad. Adwords is a key part to online marketing and here is why.
You start by creating an account with Google Adwords. After creating your account you attach a link to your website or URL that you want to drive customers to. It will ask for you to come up with a caption that describes what your link directed to. Next is setting up your target audience. Now you’ll be able to target who will see your ad. Creating a target audience can be sorted by age, gender, location etc. Once you have created your campaign you then set up the payment plan. Plans can range from a daily budget to a monthly budget. All that means is after you have reached $3.00 in click Adwords won’t keep on charging you. This is also good so you don’t generate more traffic then you can handle.
The way your ad is displayed by rank. How to rank for the top spot is determined by the amount you pay. Pay more the higher your ad will rank. Essentially you are biding for the top spot. These bids can range anywhere from $100 – $10 per click. Although it may be harder to have your ad be seen if you’re not the top bidder but that does not mean you aren’t going to be seen by potential customers. This is where SEO comes in. You can read more about SEO and how it affects traffic here!
Types of Ads
There are different types of ads you can use. You can create a text ad that is displayed on Googles search engine, banner ad that places your ad as a banner at the top of a website, an ad within Gmail so it can be easily shared and forwarded, you can target specific app categories that will display your ad and video ads that can be displayed on YouTube. These are where most users spend there time online so you known your ad will be seen.
Why Use Google Adwords
Google is one of the largest tech companies today. They have the ability to be everywhere and spread your companies influence. The pay-per-click feature keeps businesses form overpaying for ads that aren’t working. The best feature of Adwords is the analytical data of your ad. It gives you a detailed break down of the demographics that have engaged with your ad. That is invaluable when developing campaigns for your business!
Blake brings a unique take on marketing to the table. His experience from attending Southern New Hampshire University and success on YouTube makes him a valuable member of our creative team. He is a team player and thrives on customer satisfaction.
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