Are you familiar with Google local business listing optimization? If not, it’s time to get acquainted! Incorporating Google local business listing optimization into your internet marketing strategy is a great way to grow your business. To help you get started, we answered some commonly asked questions about Google local business listing optimization!
How Can I Achieve Google Local Business Listing Optimization?
Google local business listing optimization is best achieved through the social media platform, Google+. Launched in 2011, this social media platform already has over 300 million active monthly users and continues to grow. Google+ is described as a “social relationship platform.” makes connecting with others a fun and visual experience. Users can join “communities” with users that share similar interests and passions. Google+ isn’t just great for individual users, but businesses of any size as well. Companies can create circles for clients and friends alike to organize and get connected. Businesses also have the option to feature reviews, operating hours, location, directions, contact information, and a description.
Where Can I Use Google+?
Google+ is available on any computer, laptop, smartphone, and tablet. Users will have to download the app in store, but it is completely free and uses your Gmail account. When you make posts, whether in office or on-the-go, you can choose which circles to share with. This way, the right people will be receiving regular updates on different aspects of your company!
What Should I Include in My Google+ Posts?
There are a few factors that go into a great Google+ post. The best ones grab people’s attention and then urges them to act. For example, you can show them a problem that they might have not even known they had. Then explain how your product or service can help them solve it, but only if they call today! Make sure to choose a captivating image that captures the message of your post. Users are 80% more inclined to read a post that uses colorful visuals. No matter what you end up posting, make sure that it is relevant to your business.
What Other Features Are Offered by Google+?
There are a few other features offered by Google+ for business that are worth mentioning. One is the ability to pin. The more frequently you post on your Google+ page, the more likely older posts will get lost and buried deep into your page. To resolve this problem, Google+ has begun letting businesses to pin their posts to the top of the page. That way, even if you are posting several times a day, you can keep important posts at the very top. Furthermore, Google+ has highlighted their social side by allowing the use of hashtags in posts! This is a huge plus because hashtags are great for expanding your reach and increasing engagement.